BUTYFULME WELLNESS PRIVATE LIMITED

In their own words

Who are we? Butyfulme strives to be a personal wellness assistant for every individual seeking wellness through their lifestyle options. What do we offer? Butyfulme offers products and services across the four categories Wear well Contemporary clothing for men and women using natural fibre and dye. What's more antiseptic than wearing apparels made of turmeric! Eat well Cookware and cutlery made of natural rocks, soil and minerals that promote good health. Live well Personal care, home needs and much more, enabling a wellness-oriented lifestyle Feel well Daily practices, situation-based healing, parenting suggestions and more offered free at the stores. Our stores are open from 6 am to 9 am on request to those who need a tranquil space for meditation or creative work. Our stores in Bangalore and Chennai, social media pages and website although in their infancy, spell out our intention clearly. It’s all about Wellness. How did it all begin? We keep hearing news on what's safe and what’s not for the body, We notice dispirited young adults, children with allergies and deadly diseases, bacteria and viruses growing stronger day by day. Why do we go only for cure, why not prevention? Is it wise to search for a needle we lost inside our house on the street because there is more light on the street? Absolutely not. We must find it where we lost it. We realised, it’s Indian villages that can offer all these natural products. Ancient Indians were always known for leading a healthy life. So how did they do it? This quest for an answer led us to rural India and its offerings. A year ago, our interaction with an auto driver Mallikarjun left us frozen. Traditionally a weaver from a small village in Karnataka struggling to meet ends in Bangalore by driving an Auto. Hari, a master weaver from Ambasamudram is working in a transport company in Chennai due to non-availability of threads. This awakened the curiosity in us, and we started speaking to several workers, security guards, cooks in Bangalore and Chennai.. The same villagers who once offered us healthy, valuable products in the past are today wearing discarded old T-shirts and Jeans, eating food on plastic plates and foils. They lost their livelihood, while we lost our health. The urge to reverse this trend led Srinath and Ramya, mid-level leaders in IT to start Butyfulme. We look forward to every individual being Beautiful in his/her TRUE sense, not just on syntax. Hence we misspelt Butyfulme with "However mispelt you are Butyful" tagline.

Written by the company on its public Startup India profile. Not verified by us.