DREXELL AND VELARA

In their own words

Drexell & Velera is a modern Indian clothing brand focused on delivering premium-quality, minimalist apparel for both men and women at accessible price points. The brand is built on the philosophy of combining durability, comfort, and timeless design to create everyday wear that goes beyond fast fashion. We are launching with 2–3 core categories for both men and women, including premium t-shirts, polo t-shirts, and essential wardrobe staples. Our products are designed with a strong focus on fabric quality (such as 220 GSM cotton), structured fits, and clean aesthetics to ensure long-term usability and customer satisfaction. Drexell & Velera is aligned with the Make in India initiative, as we plan to source and manufacture our products domestically, supporting local textile units and small-scale manufacturers. This approach not only ensures better quality control but also contributes to strengthening the local supply chain. Our business model is online-first (Direct-to-Consumer), allowing us to reach customers across India efficiently while maintaining competitive pricing. At the same time, we have a clear roadmap to expand into offline retail through exclusive brand outlets and multi-brand collaborations, creating an omnichannel presence. From a financial perspective, the total projected requirement for establishing and scaling the business in the first phase is approximately ₹50 lakhs, which includes product development, inventory, branding, technology, and marketing. This investment is expected to help us achieve monthly revenues of ₹10–15 lakhs within 12–18 months. Drexell & Velera aims to build a strong, scalable Indian fashion brand that delivers consistent value while contributing to employment and economic growth.

Written by the company on its public Startup India profile. Not verified by us.