ECOART PACKAGING SOLUTIONS

In their own words

Website A.2. Company Name: ECOART PACKAGING SOLUTIONS Brand Name: CARRAGREEN A.3. Domain/Sector: MANUFACTURING A.4. Name: SURABHI SHAH A.5. Education: BACHELOR OF TECHNOLOGY (2012) A.6. Additional Achievements: 1) Selected in TOP 100 Women Entrepreneurs of India out of 6000 entries by IIM Bangalore and Goldman Sachs. 2)Awarded by Madhya Pradesh Government as one of the TOP 3 innovative startups in Samriddh M.P. 3)Promoted by 94.3 MY FM and 93.5 RED FM for manufacturing substitute for plastic and wooden spoons in India. 4)Recognized by FICCI FLO,INDORE for my work towards a greener planet. A.7. Address: 326,SAKET NAGAR,INDORE A.8. E-mail: [email redacted] A.9. Contact No:[phone redacted] Section B: Company Information Information of the Company B.1. Company Name: ECOART PACKAGING SOLUTIONS BRAND NAME: CARRAGREEN B.2. Founded in Year:2018 B.3. Company Category (Proprietary/LLP/Company…) REGISTERED PARTNERSHIP B.4. Your Designation: PARTNER B.5. Founder Name/s: SURABHI SHAH & CHETNA SHAH B.6. Website:www.carragreen.com B.7. Facebook-Twitter-Social Media Pages: carrageen.official Instagram: @carragreen.official Section C: Product/Service Description C.1. Product Description Explain the objective of your idea, source of inspiration. Explain its core offerings and outputs (Software, Technology, Intervention, Design, Research, Prototype, Pilot Customers…) Specify its distinct features & advantages. What if I tell you that the first Plastic product used still lives with us! What if I tell you that India generates 26000 tonnes of plastic waste EVERY day, and 40 % of it remains uncollected. We all have seen animals die by ingesting plastic products, Damages caused by floods due to choking of drainage and river systems, littering of marine ecosystem, open air burning that leads to adverse impact on human health and also the atmosphere. What if I tell that we all can contribute towards fighting two of the biggest threats the world is facing today: Plastic Pollution and Deforestation. The idea of Carragreen incepted in July 2018 with the vision to provide ecofriendly substitutes for plastic and wooden products at affordable rates. Carragreen works on the mission to provide people and industries with plastic and wooden products alternatives to promote sustainable living. We manufacture food grade, biodegradable, nontoxic and eco-friendly products. As of Today our product range includes Paper Food Packaging, Customized Pencils made from Newspaper and Recycled Paper, Eco Friendly Spoons that degrade on their own after use and occupy less storage space as compared to other Disposable spoons available in the market. We are ready with the prototype film for Bio-degradable Bags and Pouches and looking for financial help options for Machine Purchase and Factory Setup. C.2. What current issues and challenges of society/sector/lifestyle is your idea addressing? What is your idea’s approach to solve these issues? We are trying to reduce the carbon footprint at individual and corporate level. The eco-friendly products are accepted by the society. We provide customization and branding to make our products more attractive and useful. The Carraspoons are working as a great substitute to single use plastic spoons which cause serious harm to the environment. We are working on building customers that require our products in bulk so that we can reduce the price of product even more. C.3. Explain your business model. How does your venture make money? We manufacture ecofriendly products using reused and recycled paper. We make profit of the branding and selling of the products. C.4. Describe your Market & Consumer, GTM Strategy. We conduct awareness drives in collaboration with mass media like radio. We promote our products on social media and tag accounts with similar interests. We conduct online contest for all age groups. We provide samples of new product range to potential customers. We make videos to show people how our products are better. C.5. Explain the market for your strategy, product, current pricing, total sales, your margins and growth trends. Schools, Offices,Corporates,Hotels, Street Food Stalls,Events Products: Eco Friendly Pencils,Pens,Diaries,Spoons 25-30% margin Pricing depends on different products and quantity. C.6 Major Competitors & Barriers. Explain your competitor products (Give specific Product/Company). Major barriers you will face entering in market and how do you plan to overcome these barriers. We have competitors in the market for Stationery made using recycled paper. The demand is more and so we are not affected by the competitors in regard to the business revenue. Our products are creative in their own way. We keep experimenting as per the requirement of the users and customers. C.7. Is the product/process patentable? Has it been filed? The products are patentable. The process to patent is in progress. C.8. How

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