INNO FOODYTECH SERVICES PRIVATE LIMITED

In their own words

Protiq "Smart protein for everyday meals."What we do Protiq makes high-protein versions of the staple foods Indian families already eat every day. Atta, breakfast mixes, and snacks. No behavior change, no supplements, no gym culture. Just better ingredients in familiar formats, delivered in 10 minutes via Zepto.The Problem The average Indian consumes just 47g of protein daily against a recommended 60g+. The protein market has only served gym-goers with whey powders and bars. Nobody has fixed the kitchen staples that 90% of Indian families cook with every single day.The ProductsProtiq Smart Atta: multigrain flour with soy + chana blend. 14-16g protein per 100g vs 10g in regular atta.Protiq Protein Poha Mix: ready-to-cook breakfast with added dal flour and seeds. 12g protein per serving.Protiq Chivda: roasted chana, makhana, peanut trail mix. Clean label, 18g per 100g.Target Customer Urban health-conscious families in Tier 1 cities. Dual-income households, 28-45 age group. Time-poor but nutrition-aware. Not gym-goers. Regular parents who want to feed their family better without overhauling their kitchen.Why Now India's health-conscious FMCG segment is growing at 20%+ annually. Post-COVID families are actively reading nutrition labels for the first time. No incumbent brand owns "everyday protein for Indian families." Tata, ITC, Patanjali all play in staples but none lead with a protein narrative.The Tech Edge Founder background in tech and product building. Protiq uses data from day one: demand forecasting by pin code, SKU iteration based on consumer feedback loops, and QR-based nutrition transparency on every pack linking to sourcing and batch data.Make in India 100% sourced and manufactured in India. Soy from MP, chana from Rajasthan, makhana from Bihar. Supports local agri supply chains and downstream processing jobs.

Written by the company on its public Startup India profile. Not verified by us.