KATARIA AND PURI ENTERPRISES

In their own words

"KATARIA AND PURI ENTERPRISES" starts : Vitalicious - a new-age health food startup dedicated to reimagining India’s everyday snacks with a nutritious twist. Launched under the belief that healthy food shouldn’t be boring, the company aims to build a diversified portfolio starting with Grainzz (flavoured roasted puffed rice), followed by roasted seed mixes, health drinks, and other functional snacks. Focused on Gen Z, millennials, and urban families, Vitalicious combines taste, clean ingredients, and convenience to fit modern lifestyles. The startup intends to bridge the gap between mass-market appeal and nutrition, making health-conscious choices accessible, affordable, and truly enjoyable across India. Rebranding puffed rice into a guilt-free, flavorful snackUsing rice bran oil instead of palm oil, making it roasted, not friedOffering zero added preservatives, gluten-free, and 0% trans fat variants.To make Grainzz the go-to healthy snack brand by turning puffed rice into a mainstream, flavor-packed, and structured product category." Grainzz by Vitalicious is India’s first structured brand of flavored roasted puffed rice snacks. It offers a traditional base (puffed rice, or “murmura”) in a modern, tasty avatar – a 100% natural, diet-friendly snack in convenient packs. The company behind Grainzz, Vitalicious, is a new-age food venture focused on healthy snacking innovations. Grainzz is their flagship product line, aiming to reinvent the humble puffed rice into a trendy, guilt-free snack for the health-conscious generation.

Written by the company on its public Startup India profile. Not verified by us.