NUTRACEUTICAL RICH ORGANIC INDIA PRIVATELIMITED

In their own words

Concept Note - Nutraceutical Rich Organic India Pvt. Ltd An Indian friend for better health & livelihood Organics and Millets, the Next Gen Smart Foods are the one stop solution for a Smart living! Submitted by Founders Ravinder Singh, Manoj Kumar Gupta, Manish Aswal Nutraceutical Rich Organic India Pvt. Ltd Head Office: Jankipuram, Lucknow, Uttar Pradesh, India Registered Office Address 99-A/1 Kala Danda, Benigunj, Near ADC Law Faculty, Allahabad-211016, Uttar Pradesh, India eMail:[email redacted] , Mobile: [phone redacted] eMail: [email redacted] Mobile: [phone redacted] Concept Note for seed funding Nutraceutical Rich Organic India Pvt. Ltd An Indian friend for better livelihood & Health Introduction India is considered a treasure house for diversified climate from tropical to temperate that nourishes different crops for food and medicinal and aromatic plants and all this is the result of biodiversity of India which we want to celebrate but this rich biodiversity also houses economical poor human population who are living very close to this rich biodiversity. The Nutraceutical Rich Organic India Pvt. Ltd will use this rich biodiversity for the well being for all i.e. local tribals, small and marginal farmers and land less farmers who grow agriculture produce like all types of millet and organic produce and aromatic and medicinal plants and land less population can collect organic forest produce Nutraceutical Rich Organic India Pvt. Ltd will form farmers’ producers groups which will be trained in organic farming and millets processing. These produces will come under:- 1. Product: Millets Tribals all around India grow different varieties of millets such as Sorghum (jowar), Pearl Millet (Bajra), finger millet (Ragi), Barnyard Millet (Sanvna), Foxtail Millets (Kakoni), Kodo Millets, Proso Millet, Little Millet (Kutki) and prepare different recipes of these millets and promote them in floor form in packets for consumers; millets are a traditional staple food of the dry land regions of the world. In India, millets are grown on about 17 million ha with annual production of 18 million tonnes and contribute 10 percent to the country’s food grain basket. They are nutri-cereals which are highly nutritious and are known to have high nutrient content which includes protein, essential fatty acids, dietary fibre, B-Vitamins, minerals such as calcium, iron, zinc, potassium and magnesium. They help in rendering health benefits like reduction in blood sugar level (diabe¬tes), blood pressure regulation, thyroid, cardiovascular and celiac diseases. However, the direct consumption millets as food have significantly declined over the past three decades. The major reasons of decrease in consumption, is the lack of awareness of nutritional merits, inconveniences in food preparation, lack of processing technologies, and also the government policy of disincentives towards millets and favoring of supply of fine cereals at subsidized prices. It has become imperative to reorient the ef¬forts on the sorghum and millet crop to generate demand through value-addition of processed foods through diversification of processing technologies, nutritional evaluation and creation of awareness backed by back¬ward integration. In that context, it is important to explore ways for creating awareness on nutritional merits of millets. The importance of nutrition as a foundation for healthy development is underestimated. Now-a-days people are very conscious about their healthy living practices to overcome metabolic disorders and life style diseases. It is also reported that the nutritional evaluation of the value added sorghum product technologies that have been developed and standardized under the IIMR-led consortium of NAIP sub-project on millets value chain conducted by NIN. The products have shown to have high nutritional values and the micronutrient studies conducted have reported, these to have relatively low glycemic index and glycemic load. Sorghum/millet processed products recipes and the method of preparation are embedded with content that can be of some use to various stakeholders, researchers, academic fraternity, consumers and entrepreneurs which is timely and is expected to help the researchers. It is hoped that the results published will create awareness and ensure that the highly nutritious millets consumption is popularized worldwide. (Swaminathan, June 2017) Nutraceutical Rich Organic India Pvt. Ltd will cultivate millets through tribal farmers groups and will also be engaged in primary processing and make value added products out from millets which will be further marketed in Urban and rural India under a brand name. Nutraceutical Rich Organic India Pvt. Ltd will mobilize Millets growing tribal farmers groups which already exist in villages of Chhattisgarh and Madhya Pradesh and Uttarakhand, Uttar Pradesh and North East India States, The company will collect millets and organic

Written by the company on its public Startup India profile. Not verified by us.