Protego Technologies LLP

In their own words

Changing customer preferences, digitisation and competition are pushing entrepreneurs to innovate on a dynamic basis. Therefore the Indian SMBs are facing difficulty in completing with corporate oraganization due to lack of digitization and analytics. Though digital technology has opened up avenues for small business owners and entrepreneurs to reach out to customers, they face challenges when it comes to marketing, due to their restricted budget and limited resources. To address these complications, the report suggests that MSMEs invest in content, develop mobile strategies, and adopt an omni-channel approach spanning Internet of Things and artificial intelligence applications. But they face a bottleneak in their inefficient manual SOPs which hold them back. Therefore, they need improvment in terms of automation and digitization at a lower cost and with a custom business process management as each business is different and has different SOPs. And through digitization in day to day busniess operations they can scale their busniess. Hence, Eazy2biz is a process automation built keeping in mind the needs of Indian SMBs, with highly customized drag and drop workflows which can be created as per the business requirement and helps in automation and increasing accountability and tracking. And providing customised reporting ans analysis tools to take business decision.

Written by the company on its public Startup India profile. Not verified by us.