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Registered on Startup India District

sdsoftware

Sectors as filed: Others

The website is as filed on the register. We have not checked that it resolves. Something wrong with this record?

Six things we look for on every record: DPIIT recognition, a CIN, a website, a description, a logo and a funding signal. Not held here: DPIIT recognised, CIN on file and Funding signal.

Where this is

District

Pune

Maharashtra

Startup India records the district. We do not have a street address for this company, and we will not invent one.

No point is drawn, because we do not have one.

Geocode confidence: medium

See all Pune records on the map How we placed this record

What this record amounts to

sdsoftware is a Startup India record we can place no finer than Pune district, which holds 19,787 records in this snapshot. 407 of those records are filed under Enterprise Software, 2% of the district. It carries no funding signal of any class, which is true of 18,186 of the 19,787 records in Pune.

Every figure above is counted from the 2026-08 snapshot and is the same number the page it links to prints.

In their own words

we have made a product StoreChoose.com A Store Builder:- https://storechoose.com Fully developed and ready to launch, currently not live due to GKE(Google Kubernetes Cluster) hosting costs. How to Use StoreChoose.com (Hindi Video Tutorial): https://youtu.be/5v1SFy4WqNo?si=xRL50wg-ucfRRCTG Overview: • Developed Storechoose.com, a platform that enables users to create and customize their own e-commerce websites and sell products online. The platform offers a pay-as-you-go pricing model where users purchase bandwidth for their stores, and bandwidth is deducted based on incoming traffic. Unlike other platforms, Storechoose.com charges 0% commission on sales, payment gateway fees applicable (Stripe, Razorpay, Paytm, etc.). • The platform competes directly with Shopify, Dukan, and Digital Showroom app etc by offering a more flexible pricing model and efficient use of cloud technologies. Key Features: • Zero Commission: Storechoose.com does not take any commission from sales; users only pay for bandwidth usage. • Customizable E-commerce Stores: Users can easily create and manage their e-commerce store using a user friendly interface. • Bandwidth Deduction: Each store has its own bandwidth allocation, and as traffic increases, bandwidth is automatically deducted from the user’s purchased quota. Core Technologies: • Backend: • Node.js for server-side operations. • Next.js (version 14) for the storefront. • MongoDB for data storage, managing user accounts, store configurations, product catalogs, and bandwidth usage tracking. • Caching: • Dragonfly is used as the in-memory caching solution within Kubernetes cluster for efficient request handling. • ioredis npm package is used for interacting with Dragonfly. • SSL Management: • CertManager in Kubernetes, integrated with Let's Encrypt, automates the issuance of SSL certificates for new store domains (e.g., sahil.storechoose.store). • CI/CD Pipeline: • DockerHub hosts container images for microservices. • ArgoCD automatically syncs the changes in the Git repository (containing Kubernetes YAMLs) with the live Kubernetes environment. When code is pushed, a new image is built and tagged with the Git commit hash, pushed to DockerHub, and deployed in Kubernetes using ArgoCD. Microservices & Key Components: • StorechooseApp: • Primary microservice hosting the main platform at storechoose.com, responsible for user accounts, store creation, billing, and bandwidth purchase. • Upmystandardnext14: • Frontend microservice responsible for serving the individual e-commerce stores created by users (e.g., sahil.storechoose.store,xyzdomain.com). Built using Next.js, it handles rendering and delivery of the store pages. • Paytm and Razorpay payment gateway integrated. • Shiprocket and Shipstation integrated for shipping. • Storeuiproxy: • A Node.js-based HTTP proxy that intercepts incoming requests for individual store domains (e.g., sahil.storechoose.store,xyzdomain.com). • Caching: Checks Dragonfly cache for the requested data. If the data is present, it serves it directly from the cache. Otherwise, it proxies the request to Upmystandardnext14 (storefront service) and caches the response. • TTL Management: It monitors the time-to-live (TTL) of cached data. If the TTL is about to expire, the data is refreshed before serving new requests to avoid stale data. • Race Conditions Handling: Handles concurrent requests by ensuring that multiple incoming requests for the same data don’t result in redundant cache refresh operations. • SSLEnable: • Responsible for dynamically creating SSL certificates for store domains (sahil.storechoose.store,xyzdomain.com) using Let’s Encrypt. HTTP01 challenge is used for generating SSL certificates for custom domains attached to any store (Eg:- xyzdomain.com). DNS01 challenge configured with Route53 is used for wildcard SSL certificates of domain (storechoose.store,storechoose.com) • Runs a periodic job every 30 minutes to check for new domains, create SSL certificates, and apply them. • TrafficAndUsageStreamRedis: • This microservice tracks the bandwidth usage for stores based on the data cached in Dragonfly(redis streams). • For each incoming request, Storeuiproxy logs the number of bytes served and stores this information in Dragonfly (using redis streams for it), keyed by the Store ID. • Every 5 minutes, TrafficAndUsageStreamRedis aggregates this data and updates MongoDB with the total bandwidth consumed by each store. • TrafficAndUsageStream: • Similar to the above but focused on tracking bandwidth for images and other media files served via AWS CloudFront. • CloudFront logs the amount of data served for each media request (known as standard logs). TrafficAndUsageStream parses these logs, identifies the Store ID from the file names

Written by the company on its public Startup India profile. Not verified by us.

What the record says

Registered on Startup India
2025
Self-declared stage
Validation
Enterprise Software in Pune
407 records
District
Pune
State
Maharashtra

The neighbourhood

This record carries no locality line, so the district is the finest ring we can place it in.

What we do not know

We have no liveness signal for any company on this site: no filings feed, no revenue, no check that the website still resolves. A record existing here means a record exists, not that a business is trading.

Is this your company?

Everything here comes from public government records. If something is wrong, the authoritative place to correct it is the Startup India portal itself, and we will pick the correction up on the next monthly snapshot. To flag an error on our side, use the report link or write to trust@indianstartupmap.com.

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