ABTIN INDIA LLP

In their own words

About Us With sport playing an increasingly important role in more and more peoples’ lives, both on and off the field of play, we operate in a highly attractive industry. Based on our deep understanding of our consumers and the authenticity of the Abtin Brand, we push the boundaries of products, experiences, and services. We do so according to our strategy, which allows us to fully capitalize on the acceleration of favorable long-term structural trends. “Be Strong Be You” Be Strong Be You is the strategy that guides us– a plan rooted in sport. ‘Be Strong Be You’ puts the consumer at the heart of everything we do and is brought to life by our people. Our strategic focus is on increasing brand credibility, elevating the experience for our consumers, and pushing the boundaries in sustainability. The execution of our strategy is enabled by a mindset of innovation across all dimensions of our business as well as our digital transformation. Our consumers are at the heart of ‘Be Strong Be You’. Consumers drive structural trends in our industry through their preferences and behaviors. They strive to live active and healthy lives, they wish to blend sport, and they are digital by default as well as sustainable by conviction. ‘Be Strong Be You” will be ready to capture those consumer-driven opportunities and carve out new ones for their benefit. ‘Be Strong Be You’ will not only have delivered over proportionate growth for Abtin, but also deepened relationships with our consumers, as we continue to actively live our purpose ‘through sport, we have the power to change lives. To grow long-term relationships with our consumers, we excite and empower them by creating personalized experiences in both digital and physical spaces. With this in mind, we will accelerate our transformation into a direct-to-consumer-led (DTC-led) business built around membership. Vision: We are a continually growing and financially strong sporting goods manufacturing company that places great emphasis on its customers, employees, partners, and other associates and our vision is to become a number one resource for the sporting goods needs of our customers. Our entire organization is highly committed to our values, which are part of our culture of distinction. Our management focuses on helping our employees grow in their character as a person, competency as an employee, and relational connection with each other. We hold each other accountable for our performance and behavior. We act responsibly towards the organizational environment and our communities. Mission: We at Abtin Sports are highly committed to supporting our customers by providing superior quality sports and fitness-related products and services of exceptional value which help them gain a competitive advantage in their markets, and to provide work environments where our employees can meet their potential and thrive in an atmosphere of excellence. We strive to be the industry standard in service to customers. We maintain a superior level of integrity in interactions with business partners and associates. We appreciate our achieved success and we conduct our business as model corporate citizens.

Written by the company on its public Startup India profile. Not verified by us.

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