ACQUINK SOLUTIONS PRIVATE LIMITED

In their own words

Acquink Solutions is an AI-powered B2B decision intelligence company headquartered in Hyderabad, India. We have built MASI (Multi-Aspect Sentiment Intelligence), a proprietary NLP engine that transforms unstructured customer reviews into aspect-level, decision-ready intelligence for brand and product teams. Problem: Brand teams across consumer goods, hospitality, and e-commerce rely on star ratings, NPS scores, and manual sampling to understand customer experience. These tools miss the feature-level signals that drive product, pricing, and positioning decisions. The result is that billions of rupees in product and marketing investments are made without structured voice-of-customer data. Innovation: Unlike generic sentiment tools that return a positive or negative score, MASI identifies which specific product or service attribute is causing satisfaction or dissatisfaction, assigns it a confidence-weighted polarity, and aggregates it into actionable intelligence dashboards. The core engine uses a three-model ensemble pipeline with a validated accuracy of 94.8% at confidence above 0.95, tested against a golden set of 10,000 records. Traction: MASI has been validated on 100 million plus customer voice records spanning hospitality, automotive, and e-commerce, including 5 million plus hotel reviews across 3,000 plus properties, 230,000 plus two-wheeler discussions, and the original deployment for Flipkart across 50 million plus product reviews, delivering 4x engagement, 30% conversion lift, and 30% returns reduction. Products: The platform powers three products: Smaartbrand (competitive intelligence dashboards for brand and CX teams), Smaartpulse (aspect-level purchase decision engine for D2C product pages), and Smaartvoice (multi-channel review collection via QR code, WhatsApp, email, and SMS that auto-feeds into MASI). Business Model: Annual SaaS subscription per brand per vertical. Target buyers are CMOs, CX heads, and product teams at consumer brands, hotel chains, an

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