ADDRAK DECOR PRIVATE LIMITED

In their own words

ADDRAK is an enterprising start-up company which has innovatively ventured into fashion-forward “Heat Relief Apparels” for outdoor usage to reduce the risk of heat stroke & heat stress while delivering comfort & relief from humidity. Due to the global climate change, summers are becoming severe every year. People staying indoors get relief from heat by using air-conditioning & air water coolers; however, millions of people are exposed to outdoor extreme heat every summers lasting from April-September. The ensuing lifelong health conditions, hospitalization bills and consequential loss of job/work-hours has had a major impact on the customers’ lives. The age old cotton summer wear industry has surprisingly enough not undergone any change to provide heat relief products to people and reduce their everyday climatic struggle. With a mission to bring change in customers’ lives, we at ADDRAK have ventured into bridging this huge gap by bringing forth Heat Relief Apparels with induced cooling mechanism. ADDRAK’s Value-for-Money priced products for head, torso & hand protection help maintain the core internal temperature of the body within healthy limits, and also relieves the user from irritable humidity. Our customers can now travel outdoors during summers without worrying about the heat, health conditions & discomfort, while staying fresh & productive for long hours. At ADDRAK, we identify the fashion trends of the informed Indian consumers and implement aesthetics along-with functionality into providing personal cooling products. Our USP is not just personal cooling products but rather casual use summer apparels (with exciting designer yet casual appearance), which customers can use while traveling outside for day-to-day activities. Our vision is to dominate the personal cooling apparels space and to become the customers’ brand of choice.

Written by the company on its public Startup India profile. Not verified by us.