AIRLOOM LIFESTYLE PRIVATE LIMITED

In their own words

What is the gap in the market that Jolene is looking to capture? The apparel market has indeed seen a significant shift. We've seen the rise of multiple D2C brands however they specialize in specific fashion categories (e.g. athleisure/activewear) or cater to occasion wear (such as resort wear and co-ords). Additionally, we have seen a lot of Gen Z-led brands come up that cater primarily to casual/college wear for girls in the 16-22 age group. Market is very fragmented and discoverability is challenging, with modern women forced to browse multiple outlets for their basic lifestyle clothing needs. From a brand recall perspective, there is only one brand i.e. Zara stands out as an aspirational and exciting option that caters to a wide range of wardrobe needs and there is no Indian brand that Indian women look up to in terms of solving for their day-day wardrobe needs. Even Zara's relevance and product quality has seen a decline, and it doesn't effectively cater to Indian women, who form a small part of its target demographic. Moreover, Zara prices are also not affordable anymore. So all of this leaves a huge opportunity for a brand to come in with a smart/casual/high quality and stylish workwear positioning and get a large share of the market by effectively catering to a TG between 24-35. As the world transitions from the pandemic era, and people move back to working from the office, a clear demand for a one-stop shop, simplifying the shopping experience and eliminating the hassle of browsing multiple places for basic workplace clothes is emerging. This brand needs to be design-focused, aspirational yet practical, offering high-quality, stylish, and wearable products that meet the needs of modern women. We are implementing all this by having our own production unit and also get bespoke fabric made from yarn through our partners. The aim is to provide luxury fabric and highly stylish garments at a price lower than the MNC brands like Zara, Mango and H&M.

Written by the company on its public Startup India profile. Not verified by us.

Is this your company?

Everything here comes from public government records. If something is wrong, the authoritative place to correct it is the Startup India portal itself, and we will pick the correction up on the next monthly snapshot. To flag an error on our side, use the report link or write to trust@indianstartupmap.com.

How we built this record Where the data comes from How you may reuse it