AMAZIN GRAZE PRIVATE LIMITED

In their own words

Genesis & Origin story - The idea of Amazin’ Graze was born during the early months of the pandemic around April of 2020. During the lockdown as all external travel, going out, entertaining, dining out etc came to a grinding halt. One day we decided to do a marathon movie session and that is when we put together our first grazing tray , so that no one gets up again and we all have our nibbles around. As the habit goes, we were documenting our “Lockdown days”, the pic went on the family and some friend's groups with the Grazing Tray taking centre stage. We were inundated by requests if it can be sent across to others houses, how are we getting the products, who is putting it together etc. It was a “Eureka” moment and we both decided to peruse this, but we didn’t push it out professionally till May end, as we still needed to work out our Branding, supply line, sourcing, packaging etc., given we were in a lockdown. Till then we were happy to put Grazing Platters and trays together for friends and family. The Logo & Name --- The name was a play on the hymn written by John Newton “Amazing Grace” in 1772, who was slave ship captain and is about his personal transformation and finding spiritual redemption after surviving a violent storm at sea. The Logo is a wine glass stain that represents circle of life and not forgetting to enjoy the journey of life. Come July 2020 and The Amazin’ Graze started promoting itself commercially . After refining what we wanted and how we wanted to set it up. We have come a really long distance since then, we still have a long way to go with what we have in mind and how we perceive the Brand. What are our core values and what drives us --- The core vision of the brand is to be a the centre stage of any and every get together vide our grazing tables or our grazing boards. Where we are a central element around which engaging conversations happen. The mission is to be synonymous with qualitative offerings with great presentations that not only are visually attractive but are epicurean delights. When it comes to curated cheese and charcuterie The Amazin’ Graze is the first name that should cross a persons mind. We are very very quality focused, you could say borderline OCD when it comes to the kind of quality and freshness of our ingredients. There is no compromise or cutting corners in our organisation. We believe in under promising and over delivering, everyday, every single order consistently. How we, evolved from Charcuterie & Cheese Platters to beyond --– when we originally started off we were only doing platters and boxes of cheeses and charcuterie , one of our clients pushed us really hard that they are doing a road trip way back in September 2021, and she wanted some really different, small sandwiches and sliders, without the issue of them being reheated etc – so we decided to do it for her, after a bit of R&D (eating a lot sandwiches and sliders before we dished it out). It was a big order as there were about 14 families travelling by road. They simply couldn’t get enough of the product, and started ordering it regularly, eventually they requested if we could cater, so for their parties. This led us to introduce our finger food menu (cold only), and then we started doing grazing tables, way back in January 2022, and the rest as they say is history.

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