Ambher Technologies Private Limited

In their own words

Ambher is a website and mobile based marketplace aggregators for the fashion rental industry serving for various occasions for both men and women. One of our key differentiators is that we want to make sure our platform is for everyone; not just upper middle-class women sized 34-42, but really for everyone, regardless of age, size or gender. We did so much research in what drives our potential customer, how they shop, what they wear. I am determined to understand their needs, so I can keep optimizing to get and keep our model right, especially at scale. We don’t just rent clothes. It is a very complex system on our end. Our operational model unites technical solutions, operational intelligence, adequate logistics, laundry and management. One the major challenges we faced was to find a break in the consumer paradigm. This is a great challenge, especially in India. Customers clearly choose convenience. Through our app, they choose what they would like to wear; where and whenever this is convenient for them. Ambher takes care of everything! We design our collection catalogue to allow our customer to mix their personal wardrobe with our virtual closet. This reduces consumption and decreases the number of unused garments at home, while allowing to frequently change outfits. Ambher is for both conscious consumers and those that enjoy maximum convenience and without compromising on style. When garments no longer pass our quality check, we make sure that they find their way towards social projects, prolonging the lifecycle of the garment or fabric, and making a social impact. Clothes that can still be worn, but cannot be sold or rented are donated to a project that cares for homeless people. And when the garments are no longer suited to be worn, they are donated to a social workshop. There they are upcycled to new clothes, bags and other accessories, to be sold in support of the local community. We do not have the illusion that customers will stop buying clothes entirely. But we encourage them to buy less. People will continue to buy the most basic and personal items: underwear, basics, jeans etc. In our research we also found out that most women do not really care about brands. They want to have well-designed, nice clothes with a good fit and on trend. Men are keener on wearing from respected brands. Our catalogue will include a variety of white label items, as well as items from mid-range small labels and some more known brands.

Written by the company on its public Startup India profile. Not verified by us.

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