AtharavRaj Breweries

In their own words

Mahua flower belonging to the saponaceous family is an important tree. The flowers are largely used in the preparation of distilled liquors. The freshly prepared liquor has a strong smoky fetid odor, which disappears on aging. Red is tilled and carefully prepared liquors are of good quality. The flowers are also used for the preparation of vinegar. The major components of flowers are sugars and additionally, it contains proteins, vitamins, organic acids, and essential oils. The ripe flowers, which fall from the tree are collected. The yield per tree ranges from 100-200 kgs. These are dried in the sun and sent to distilleries. The yield of proof spirit per tone of mahua flowers is approximately around 450 liters. The cost of dried mahua flowers is quite less in comparison to other raw materials sources. From earliest times man has sought beverages, which give him refreshment, and now some of them have become almost an essential part of the human diet. There are two kinds of beverages non-alcoholic and alcoholic. There are some alcoholic beverages that are fermented but are subsequently distilled is produced with the aid of yeast culture. These strains bring about this fermentation one of the main alcoholic beverages is the country liquor which the poor men drink. Country liquor has highly intoxicating properties. In India IMFL (Indian Made Foreign Liquors) is too much costly than country liquor, so IMFL is not available for the common man. But being cheaper the country liquor than IMFL, so far a common public, it is quite available, and they consume a huge amount. Worldwide production of country liquors rises steadily each year, which attests to the buoyant condition of the producing industries. Future prospects must therefore be extremely rosey. Country liquor is generally used for direct consumption. The people who cannot afford the prices of foreign liquor, go for country liquor. So mostly poor class people will get full utility from the country liquor. The demand for country liquor is increasing rapidly, so there is wide scope for new entrepreneurs.

Written by the company on its public Startup India profile. Not verified by us.

Is this your company?

Everything here comes from public government records. If something is wrong, the authoritative place to correct it is the Startup India portal itself, and we will pick the correction up on the next monthly snapshot. To flag an error on our side, use the report link or write to trust@indianstartupmap.com.

How we built this record Where the data comes from How you may reuse it