BEYOND PHYSIQUE (OPC) PRIVATE LIMITED

In their own words

As our tagline says, ‘She in the Game’, Beyond Physique is an Activewear brand exclusively for every woman, irrespective of age or ‘weight’. Whether it is a kid who dances in the playground, a middle aged woman juggling between work, family, fitness or the legends whom we call mothers & grandmothers, Beyond Physique will have something innovative for every woman. A brand that is ‘Made in India’, for the WORLD! Beyond Physique started with the intention to provide comfortable and affordable Activewear for women of all ages. Currently, not sure if there is any other Indian Activewear brand that caters to all the age groups. Our startup is majorly ‘run by the women, for the women’! The philosophy of Beyond Physique will be that, from the raw material to the final product, everything should be ‘Made in INDIA’. Another ideology which Beyond Physique is based on, is to give society back by creating employment opportunities to the capable but financially not so fortunate, or the talented differently abled young champions. Beyond Physique is probably the first activewear/ sportswear brand to be born in ‘The land of forest’, i.e. Jharkhand! The home to lush green forests, rich culture, the legendary Tata Steel, the magnificent MS Dhoni and many more. Hopefully, our brand will contribute to the state’s economy in the near future if we achieve the dream that we have seen. According to a report by Research and Markets, the activewear market in India has displayed a continuous growth in the last decade — even outperforming fast fashion, ethnic wear and formal footwear since the onset of the pandemic — and is estimated to reach Rs. 997.8 billion by 2024. (Source – Vogue India). In today’s time, people are ready to try new brands. The time when only a few big International players ruled the market, has gone. This is the reason why Indian brands are doing so well. People are welcoming local brands with open arms. Hence, we feel, if we connect with the market well, our products will eventually make a place in almost every woman’s wardrobe. Hence we reach out to startupindia.gov.in to support us in the early seed stage so that we can become a successful Activewear brand in the country and contribute to it’s growth and economy.

Written by the company on its public Startup India profile. Not verified by us.

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