BLENDCRAFT PRIVATE LIMITED

In their own words

We are a Bengaluru-based new-age specialty and craft tea brand that aims to revolutionize how modern India consumes and experiences Indian teas. We’re breaking out of the two traditional boxes—milky chai and bland wellness tea bags—to create authentic, flavour-rich teas and tea-based beverages that can be consumed in modern social spaces and in new ways. We want to showcase Indian artisanal craft in a product which is currently consumed as a cheap commodity. We would do that through innovative, craft blends created in partnership with our grower and maker communities. We will be offering flavour-rich loose-leaf teas and ready-to-drink formats—sparkling teas, cold brews, and kombucha—that position Indian tea on the same cultural stage as specialty coffee and fine chocolate. Our brand and innovation engine rests on four pillars: 1. Estate-to-cup sourcing & community R&D — close collaboration with smallholders and tea artisans ensures terroir-driven quality while channelling knowledge, jobs, and shared value back to origin. 2. Agile, small-batch production — continuous experimentation delivers distinctive blends and seasonal releases without industrial compromises. 3. Digital-first commerce — a direct-to-consumer model that shortens the supply chain, guarantees freshness, and delivers transparent pricing. 4. Boundary-pushing distribution — placing tea where it is least expected: craft-beer taprooms, boutique fitness studios, music festivals, and co-working hubs—opening new consumption occasions and audiences. By fusing transparent supply chains with daring market placement, we would aim to generate skilled employment from farms to fulfilment and unlocks fresh demand for specialty and premium Indian tea.

Written by the company on its public Startup India profile. Not verified by us.