BLUE BUZZAAR SOLUTIONS PRIVATE LIMITED

In their own words

The entity Blue Buzzaar Solutions Private Limited aims to succor the new age influencers by creating an influencer marketing ecosystem (Vaku) that provides to demystify the influencer marketplace and connect brands to the most relevant influencers and influencers to opportunities for more work. With the influencer marketing being used increasingly one can see a change in the way the business transactions are being undertaken on social platforms. They are virally creating communities within communities that are driving brand recognition and experience and everything associated with it which in turn is making it difficult for the upcoming /less- established influencers to have a much far- reaching social impact. The main objective of the entity is thus to provide a platform to the influencers which would connect the influencers with the brand directly thereby reducing the dependence on intermediaries or agents thereby resulting in greater opportunity. Further, due to the pandemic and the increasing awareness and availability of information, one can see a great boom in the influencer industry which inturn become an immense and essential part of people’s lifestyle and marketing landscape. However, in India as such there isn’t a platform that directly endorses the influencers to the brands. By introducing such a technology and making such a platform, the entity thus makes an easy connecting pathway for the influencers and the brands directly thereby negating the intermediaries. The entity is creating bespoke opportunities for amplifications of brand through creator economy and further attempting to transform every participating influencer’s social platform into boutique market place for partner brand. Thus, Vaku will not only empower marketing, but can also work as a sales partner to help generate additional revenue. The startup is using a technology to connect the micro and nano-influencers with the brands directly and further continues to do research and create a more efficient ecosystem.

Written by the company on its public Startup India profile. Not verified by us.