BOUNTIFUL FOODS PRIVATE LIMITED

In their own words

Hello, my name is Neelanjan Mitra and I am here today to talk about Bountiful Foods, a complete Farm to Table fruits and Vegetables processing and preservation company.We are a manufacturing company providing full range of processed and preserved consumables made out of fresh fruits and vegetables. We are a Private Limited company registered with the Ministry of Corporate affairs, Govt of India, and are licenced under the Food Safety and Standards Authority of India. We are also an ISO 22000:2005 certified company.Having grown up in small towns, I have seen Limited choice of reasonably priced superior-quality condiments etc. in tier 2 and 3 cities of India – Local players with low-quality medium price thrive in these markets. Whenever we had to buy something of good quality, we had to head towards a big city. Having worked in The USA, Singapore and Europe, I have seen that preservation of fruits and Vegetables and retailing it is a huge opportunity. Personal experiences during COVID lockdowns have reaffirmed my belief in Ready-To-Cook and Ready-To-Eat market. Indian market is now waking up to these concepts and we have started seeing some products in these categories. However, current good quality preserved fruits and vegees are almost all imported. Current Ready-To-Eats are not really palatable and reek highly of preservatives. Another exiting opportunity is a fruit based Mayonnaise. While fruit yogurts have made their way to table, first hand experience as a parent tells me that children rarely want to eat them. They want rich mayonnaise laden sandwitches and parathas while the mothers keep trying to get them to ingest some fruits. Fruit based (not fruit flavoured) mayo, while a craze in Europe, is yet to make its way to the India market. If positioned and priced right, this can be a products that would make its way into every breakfast table.Ours is a fully integrated factory where we procure high quality fruits and vegetables directly from farmers and then do the whole processing at our own facility, whether it be preparing of raw materials, processing and preserving them for further use, or manufacturing end products using these intermediary products. Thus we have full control on the quality of the major ingredients getting into our products. Via automation, and proximity to raw material, we keep our processing procurement costs low and hence are able to pass on to our customers.Currently we are offering condiments and sauces, pickles, jams, mayonnaise in different pack sizes, both to retail customers and institutional buyers. We have partially to fully automatics processing and packing lines to cater to these needs. All our products have been accepted readily in the market with demand coming in for more.We market our products under our own registered brand name called AGROLI, and also do a lot of 3rd party manufacturing for some of the big brands like Morton from Birla Group, Perfect Herbal Care, Sangam Tea, Ela Pure etc.We are currently operating in the markets of Delhi, Western UP, Madhya Pradesh, Central Rajasthan, Western Bihar, and some parts of Uttarakhand. We are under conversations to aggressively expand into Haryana, Rajasthan, West Bengal, Jharkhand and J&K.We are a set of similar minded, dedicated people who have more than 50 years of experience between us. Together, we have been growing the company at a little over 100% year over year for the last 3 years that we have been operating. Our annual turnover for the year 2020-21 was close to 2.4cr INR. This with absolutely no marketing spend, just a small sales team expenditure.Now that we have gained some traction with our current products, it is time for us to move on to phase II of the plan. This involves reimagining the packaging of our existing products, customize packaging sizes to different target population. We will be launching new and exciting products that are already doing well in the market but are sparsely available. Products like speciality sauces, Fruit Chips, Munchies, Trail Mixes using Dehydrated Fruits and Vegetables, Ready-To-Eat Dishes and Ready-To-Cook Gravies, Fruit Mayonnaise, Canned Fruits And Vegetables, other complementary products. Over the next 5 years, condiments market is slated to grow are 16%, Mayonnaise at 20%, Dehydrated fruits and vegetables and Ready-To-Eat markets at 16% CAGR. There is a huge opportunity and enough space in the market.We would target the Urban, semi-urban, and Rural markets, with distinct packaging, packsizes, and pricing and distribution strategy suited to each market.Net Net our products already have a ready market so acceptance of the products is certain, all we would need is a great packaging, marketing, and distribution strategy to make it big.

Written by the company on its public Startup India profile. Not verified by us.