BOUNTYEARTH PRIVATE LIMITED

In their own words

Brand Name: Nuts & Roots Brand Essence: Nuts & Roots is a new-age snack brand redefining the way India snacks — clean, delicious, and rooted in nature. We craft real vegetable-based snacks using vacuum-frying and dehydration technology that preserve nutrients and cut oil by 50% compared to regular chips. Our mission is to offer a healthier alternative to traditional potato, corn, and flour-based snacks loaded with palm oil, MSG, and preservatives. Product Philosophy: 92% Real Vegetables (Beetroot, Okra, Sweet Potato) Better Oils: Rice Bran / Groundnut Oil Natural Seasonings: Himalayan Pink Salt, Indian Masalas Absolutely NO: MSG, preservatives, or hidden additives We also offer: Coconut Chips with real pineapple flavour and coconut sugar Makhana (Raw 5+ Premium Suta & Roasted in global and Indian flavours like Peri Peri, Salt & Pepper, Pudina) Target Audience: Health-conscious students and young professionals (15–35 years) seeking smarter snacking options that align with their busy lifestyles, taste preferences, and wellness goals. Brand Purpose: To close the nutrition gap in everyday snacking by replacing fried, synthetic snacks with clean-label, minimally processed, and delicious options made from Indian roots and superfoods. Market Opportunity: With India’s snacking market at ₹46,571 Cr in 2024 and growing at 8.63% CAGR, Nuts & Roots taps into the rising demand for functional, guilt-free snacks that don't compromise on taste or authenticity.

Written by the company on its public Startup India profile. Not verified by us.