CHOCMOUNTS DIGITAL (OPC) PRIVATE LIMITED

In their own words

IDEATION:I, Sharmistha Maji, founder of “The Wander Therapy”, completed 10 years in the Indian media industry this year. I have worked for both online and print media publications, including distinguished names like The Times of India, The New Indian Express and DNA in various cities. After writing, editing and managing large editorial teams in the lifestyle journalism space, generating 1 million traffic within 1 year for my previous employer’s blog, and traveling to 25+ destinations within India, I decided to combine my deep passion for traveling, with my expertise in producing high quality content. So, I quit my full-time job in May this year and started working on my website’s concept from June 2023. I went on to hire an excellent team of writers, digital media expert and web developer. After 3 months of conceptualizing, writing, editing, designing and development, I launched The Wander Therapy website on September 1, 2023. I have simultaneously launched social media pages and channels for the website to strengthen our reach. What sets The Wander Therapy apart?Globally, there are many popular travel media websites and online travel magazines that are doing stupendous work. However, when it comes to homegrown travel media brands born out of India, there are very few that we can count on the tip of our fingers. Though some of these existing travel media brands are popular and successful, they have not been able to offer inclusive content and transparency with regards to sponsored content. This is why “The Wander Therapy” is here to make a difference. My website aims to cater to a diverse community of travelers from across the world, including travelers with disabilities, travelers with pets, vegan travelers, spiritual travelers, senior citizens, solo women travelers, sustainable travelers, and many more. We are also very serious about content integrity and transparency. Thus, we publish 100% honest and unbiased reviews of our travel experiences, while clearly distinguishing between organic editorial content and sponsored content, through a disclaimer in every article. VALIDATION:With the above idea in mind, we have designed and developed an inclusive and user-friendly travel media website, in which we offer comprehensive destination guides, travel news, tips, itineraries, reviews, and interesting travel stories from India. A platform like this is also essential to boost India’s tourism and showcase our country’s abundant beauty to international travelers. The informative articles on our website can be consumed for free by all. I have written a detailed project report to explain the finer details of this business and its revenue model. EARLY TRACTION: As readers can read our articles for free, we are applying Search Engine Optimisation for our articles to rank on the first page of Google for the respective travel-related search keywords. Thus, it will take at least 8 months to 1 year to gain 1 million traffic on the website. Post that, we will generate revenue from Google ads, affiliate marketing, brand promotions and YouTube ads. In the second year, the website is expected to earn a minimum revenue of 8.8+ lakh from the above-mentioned income sources. By the third year, we are targeting a minimum of 13+ lakh revenue. SCALING: In the 4th year of operations, we are targeting at least 4 lakh+ page views per month, 4-5% conversion rate on affiliate marketing, 15+ brand deals and 20,000+ views on our Youtube travel videos. Through the generated revenue, we aim to launch travel merchandise and accessories like suitcase, bags, Tshirts, caps, etc. in the 5th year.

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