CLOVEYARD PRIVATE LIMITED

In their own words

ANY NEAR PLACE TO THE SOURCE GETS THAT PARTICULAR COMMODITY CHEAPER; IT'S A PRETTY SIMPLE CONCEPT. IF YOU HAVE A WELL NEAR YOUR HOUSE YOU ACCESSIBILITY TO WATER MORE THAN ANYONE TRAVELLING FROM FAR AWAY. IN CASE OF FOOTWEAR THE WELL IS NEW DELHI WHICH PRODUCES AND CONTROLES 80% OF THE MARKET. SO PEOPLE WITHIN RADIUS OF 400 KM CAN EASILY BUY AND CONNECT TO COMPANIES BUT AS WE GET FARTHER THE VARIETY GOES DOWN AND THE PRICES GOES UP BECAUSE THE DISTRIBUTION NETWORK IS NOT VERY STRONG AND COMPANIES LIKE RELIANCE, UDAAN, SHOEKONNECT AND FOOTREST CAPITALISED ON IT BY PROVIDING THE MARGINS AND VARIETY. BUT NO ONE PERSON HAS A BIG SETUP TO FEED THESE STARTUPS AND MOST OF THE PEOPLE LACK THE RESOURCES TO CAPITALISE ON THESE STARTUPS. MY IDEA IS TO LOOK FORWARD IN: • TAKING A BIG PART IN THEIR DAILY SALES BY PROVIDING ENDLESS VARIETY TO EVERY PART OF THE COUNTRY, • CUSTOMERS SUPPORT WHICH MOST OF THE SUPPLIERS LACK AND COMPETITIVE MARGINS. • ONE THING WHICH MOST SUPPLIERS CAN’T AFFORD IS TO ADVERTISE AGGRESSIVELY ON B2B PLATFORMS WHICH CAN BE THE CHANGING POINT FOR US. THE BRANDS WHO ACCOUNT FOR 70% SALES ON THESE PLATFORMS- RELAXO, VKC, LAKHANI, AQUALITE, SEGA, PARAGON AND FEW MORE. IN MY PREPARATION PERIOD I WAS ABLE TO GET BRAND PERMISSION OFRELAXO, VKC, LAKHANI, SEGA, AQUALITE. THESE BRANDS COMBINE DO A TURNOVER OF AROUND 7500 CRORES AND HAVE MAJOR DEMAND AROUND THE YEAR. FROM THE VERY FIRST DAY WE ARE GOOD TO GO WITH THESE BRANDS. WHAT IS UNIQUE ABOUT THIS IDEA? THE APPROACH SETTING UP A B2B HUB IS NOT AN EASY TASK BUT WE ALL KNOW THE BASIC IDEA AND IT IS NOT A NEW CONCEPT BUT HOW MANY B2B HUBS YOU KNOW WHO HAVE A I.T TEAM WITH CALLING FACILITY AND ARE READY TO START WITH ORDERS OF ONLY RUPEES 1000. THIS IS NOT B2C WHERE 1000 IS STILL A GOOD AMOUNT BUT IN WHAT BUSINESS IF YOU ONLY WANT TO SPEND 1000 A COMPANY WILL GIVE YOU SERVICES LIKE SIZES OF YOUR CHOICE, COLOURS OF YOUR CHOICE, MIXING OF ALL DESIRE PRODUCTS, ALL BRANDED PRODUCTS, ONE DAY SHIPPING, FAST DELIVERY, TRACKING TEAM, ORDER PLACING TEAM FOR PEOPLE WHO ARE NOT HANDY WITH SMARTPHONES, PROBLEM RESOLVING TEAM. ALL UNDER ONE ROOF. WELL, WE ARE. PEOPLE TRIED B2B AND GOT DISAPPOINTED BECAUSE THEY THOUGHT THAT JUST UPLOADING YOUR PRODUCT ONLINE WILL GET YOU, CUSTOMERS. FOR EXAMPLE, AQUALITE IS A WELL-KNOWN FOOTWEAR BRAND AND HAS A TURNOVER OF AROUND 1000 CRORE SO THEY TRIED TO SETUP A B2B HUB IN BHADURGAHAR IN HARYANA WITH COLLABORATION OF UDAAN A B2B STARTUP WITH VALUATION OF 12000 CRORE. THERE TARGET WAS TO HAVE A SALE OF 4 LAKH RUPEES A DAY WHICH MEANS JUST 1.2 CRORES A MONTH, FOR A COMPANY OF 1000 CRORE THAT IS A VERY SMALL NUMBER BUT YOU WILL BE SURPRISE TO KNOW THEY WERE NOT ABLE TO ACHIEVE THAT BECAUSE THEY DID NOT HAVE A PROPER SERVICE. THEY JUST UPLOADED THE PRODUCTS BUT HAD NO CUSTOMER SUPPORT, ZERO PERSONAL TOUCH, NO NEGOTIATIONS WITH QUANTITIES, HAVING HIGH MOQ LIKE 24 PAIRS MINIMUM AND MANY SERVICE-RELATED FACTORS, TODAY THAT HUB IS CLOSED JUST AFTER A YEAR. WE, ON THE OTHER HAND, HAVE PARTNERS WHO HOLD EXPRESENCE OVER 30 YEARS IN FOOTWEAR LINE AND ARE CONNECTED TO GROUND AND VERY WELL UNDERSTAND THE REQUIREMENT OF A FOOTWEAR RETAILER. YOU CAN ENCOUNTER THOSE 50 % RETAILERS DO NOT EVEN HAVE A PROPER SHOP THEY ARE SELLING VERY SMALL QUANTITIES AND HAVE A VERY LITTLE TURNOVER. VERY FIRST POINT IS THAT PERSONE WILL NEVER ORDER SPEND MUCH BECAUSE HIS CAPITAL IS SO LITTLE AND HE/SHE WILL LIKE TO ENSURE MAXIMUM VARIETY TO RUN HIS SHOP. NO ONE IN FOOTWEAR INDUSTRY HAS SET UP A DEDICATED HUB TO PROVIDE FOR THESE NEEDS AND MOST OF the BUSINESSES DO NOT ENTERTAIN SUCH SMALL CUSTOMERS BUT IF HE GETS WHAT HE/SHE DESIRED WHICH WE WILL ENSURE. THAT SHOPKEEPER WILL COME AGAIN ON THE PROTAL TO PURCHASE WITH US AND THAT BRINGS US TO OUR SECOND POINT. REPEATED CUSTOMERS WHAT MAKES A B2B SUCCESSFUL BESIDE OF APPROACH IS REPEATED CUSTOMERS OF THAT COMPANY. IF A CUSTOMER FINDS US ON AN E-COMMERCE SITE AND ONCE PLACE AN ORDER WITH US BEING THE SELLER OR SERVICE PROVIDER I have to KEEP THAT CUSTOMER UPDATED WITH MY PRODUCTS AND HEAR FROM THEM AND KEEP A PERSONAL TOUCH IN BUSINESS AND PROVIDE THEM WITN A HANDLER WHO WILL REPRESENT THE IN OUR COMPANY AND THAT WILL CONFIRM THAT THE CUSTOMER IS HEARD AND APPROVED REGULARLY AND REPEATEDLY. EVERY TIME A CUSTOMER PLACE AN ORDER WITH US WE GET THEIR NUMBER AND EMAIL, ONE OF OUR HANDLER CALL THEM AND TAKE THEIR FEEDBACK AT THE SAME TIME THEY ASK THEM TO SAVE OUR NUMBER AND BE PART OF OUR WHATS APP BUSINESS BROADCAST WHERE WE UPLOAD REGULAR SAMPLES EVERY MORNING AND GIVE ATTRACTIVE OFFERS. IF SOMEONE ASKS ABOUT ANY PRODUCT WE ENSURE TO CONVERT THAT LEAD TO AN ORDER. WE HAVE 20% ORDERS EVERY DAY WHICH WE GET FROM OUR WHATSAPP AND SOCIAL MEDIA. BETTER INVESTMENTS IN THESE TWO WILL HAVE BETTER RESULTS AND GREAT SERVICE. WHAT I EXPECT NOW, WHAT I EXPECT TO PRODUCE FROM THIS SETUP IN SHORT TERM IS 2 CRORE IN SALES PER MONTH IN 6-8 MONTHS. I AM CURRENTLY HAVING A SALE OF 1.5 LAKH PER DAY WITH 7% PROFIT.

Written by the company on its public Startup India profile. Not verified by us.