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DESIGNLENSUX STUDIO PRIVATE LIMITED

Kangra, Himachal Pradesh

DPIIT recognised District IT Services

In their own words

DesignlensUX is developing an AI-powered UI/UX benchmarking and analysis platform that helps e-commerce and digital-first businesses evaluate and improve their user experience. The platform assesses websites across 300+ parameters covering the homepage, product listing, product detail, category, and checkout journeys. Its framework is built after analyzing insights from 100+ global UI/UX research papers, establishing a strong foundation of usability principles combined with industry-specific attributes for e-commerce. Using AI (Gemini) and proprietary logic, the system automates UX evaluation to generate objective, data-driven benchmarking reports that help brands identify usability gaps and improve design efficiency. In addition to benchmarking, the product includes a UI Detailed Analysis module that evaluates layout, visual hierarchy, and usability best practices, and a User Journey Evaluation module that analyzes key customer flows such as onboarding, add-to-cart, checkout, and payment. DesignlensUX transforms a traditionally manual and subjective UX audit process into a standardized, research-based, and AI-assisted system, making UX evaluation faster, objective, and scalable. The startup aims to make experience measurement a continuous, data-driven discipline across industries.

Written by the company on its public Startup India profile. Not verified by us.

What the record says

DPIIT recognition number
DIPP228185
CIN
U62012HP2025PTC012120
Registered on Startup India
2025
Self-declared stage
Validation

www.designlens.in

Where this is

District

Kangra

Himachal Pradesh

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