DONG VALLEY CREATIONS PRIVATE LIMITED

In their own words

According to WHO global study in 2016, 29% of adults above 18 years are overweight & 13% are obese; the figures are not far off for India. In addition, the move towards the digital world further results in more challenges to lifestyle. This unhealthy trend continues despite the world becoming economically better off because they are lifestyle diseases. It’s the darker side of economic health, which the world will never stop to chase. Hence, the need for health & wellness is here to stay. As per FI Global, the market for functional food like herbal tea is expected to grow at CAGR of 7.9% through 2025 and herbal tea alone is expected to touch $4.2 Bn by 2025. And by 2025, India is expected to have 1 Bn internet user, which means one will be able to connect to almost all households using digital platforms. Herbal Tea has been indigenous to Indian households since Vedic times, however no Indian tea brands have really leveraged the potential until the western world started consuming it recently. Turmeric Latte is nothing but the common Haldi-doodh. North East India grows one of the best spices, herbs, and teas in the world, however the region is never able to create any formidable health & wellness brands either in the domestic market or in the international market. Dong Valley Creations Private Limited is aB2C e-commerce consumer brand from the North East India in the health and wellness segment. It’s a brand that curates the best form of herbal spice teas, tisane, blended teas, and conventional teas, which are unique and exclusive to the region. The portfolios of products are best kept secret formulas of the Indian household, which are curated by professional product managers, nutritionists, and chef to get the right blend of both health and taste. Since the ingredients are the best of varieties in the world, it elevates the product proposition to the next level from those existing ones. A small glimpse of some of the products - • Lakadong Turmeric Tea– The turmeric which has the highest Curcumin • Karbi Ginger Tea – A GI Tagged, special variety of ginger known across the world for its superior fiber content and oleoresin • Herbal Tea with Naga Morich – Naga Morich or Bhut Jolokia is a special variety of high capsaicin pepper grown only in North East. It’s been a world record holder in hotness. • Wild Tea from Southern Manipur – An exclusive tea which is grown in the wild forest and not in tea estate. The purest and natural form of tea available. • Herbal tea with Wild Cinnamon – Cinnamon which grows naturally by itself in the forest mountain across the North East Region These products will be made available to both domestic and international markets using the power of Digital Platforms like Social Media through a strong “Story Telling” route. Dong Valley Creations is a group of astute professionals with good pedigree from the top-notch Corporate world with seasoned experience in creating and building world-class brands through the best digital experience and seamless customer journey. Dong Valley Creations intend to create a world-class e-commerce consumer brand that will represent North East India to the World.

Written by the company on its public Startup India profile. Not verified by us.