E Gyan Sagar

In their own words

Start Online Classes of your Coaching Institute with www.egyansagar.com as technology Partner Executive Summary E Gyan Sagar is working as Technology partner for coaching institute , who want to give their classes online . E Gyan Sagar is having good number of paying customers and our services are in demand due to present competitive and growing educational market The business opportunity : To be pioneer in the field of a platform service provider to coaching institutes to turn their business online and get listed along with competitors to fight for customer share and for students who are on lookout for best coaching class for them. Currently there doesn’t exist such an intermediary, so we have the first mover advantage. Also being platform based business enabled us to break even in just 6 months of time. • Marketing and sales strategy –In first phase-digital marketing and by partnering with existing coaching institutions and using that leverage to tie up with regional players in phase 1, the expected number is to grow by 50 institutions by the end of 2018 and then start targeting national players. • The competition –The existing competition comes from online course sites like coursera, free videos site like youtube, dailymotion and few of the coaching institutions own sites. Since our business model doesn’t directly compete in their space, so we are safe. Also our competitive advantage lies in our core value proposition. • Financial Details- Even currently we are generating revenue of roughly 2.25 lakhs in just 4 month period of being operational and have currently have pending orders from 5000 students. Our business model is expected to generate ROI of about 20% in first year itself • Implementation plan –We plan to take our business via three phases to make it sustainable in long run. Stage 1- Acquire regional coaching institutes for partnership and integrate local career counselors on a single platform Stage 2- Get into the digital infrastructure solutions provider to less known institutes from other regions and investing in digital marketing Stage 3- become preferred search engine for selecting coaching institutes all across India. • Business model – as shown below The Business Model Canvas Key Partners • Educational institutions • Coaching institutions • Interactive board suppliers • NGOs • Single platform for broadcasting educational videos and materials • Acts as search engine, customized for students requirements Value Proposition • For students- Functional benefits (save time and energy, spent in looking for institutions) • Emotional benefit- costs and time saving, satisfaction in terms of knowledge before hand • Get career counselling • For coaching institutes – get a chance to listed among the best institutes in a single platform Digital infrastructure, and advertising reliability Customer Relationships • As a solution provider for students category • Individualized career Counseling • As a business facilitator For coaching institutes Customer Segments • For students 1. Want to compare all alternatives 2. Want to study online 3. With poor economic conditions 4. Career Counseling • For Existing coaching institutes 1. Who want to go online 2. Who want to compete with regional providers 3. Looking for publicity 4. Want digital infrastructure Key Resources • Digital infrastructure • Servers • Technical resources • Human resources • Hardware and software • Finances Channels • Online mode for students • Currently collaborating with coaching centers to acquire audience • Partnering with educational institutions to provide online content • Franchise Cost Structure • Server and hardware costs • Digital Marketing • Employee salary • Student acquisition costs • Servicing digital content charges Revenue Streams • Smart boards distribution • 40% fees from students enrolling online in a partner institute form our platform • Yearly Subscription charges • Will monetize limited period free enrollment offers • Services charges for providing digitized content • Examination/test series subscription charges form students(individually)/coaching institutes (in bulk)

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