ECNALAB FOOD VENTURES LLP

In their own words

Shimmmi is a brand owned by Ecnalab Food Ventures LLP Broad Brief Building an alternative functional beverages challenger brand (D2C ecommerce-native, digital-first) in India. We believe that future of food is functional and are determined to ride the growing alternative tides by filling the white space that remains under penetrated in India with low awareness / accessibility levels. In a nutshell, the idea is to become category leader in alternative functional beverages space that primarily involve good old natural fermentation / preservation / sun-drying / aging / pickling and similar authentic gourmet processes in order to accelerate the sustainable, healthy, organic, real good food (not just limited to probiotic / prebiotics) revolution especially for the new age consumers in most honest and transparent ways. Brand/Product Details Based out of Delhi NCR, Shimmmi is a challenger functional beverages brand (brand owned by Ecnalab Food Ventures LLP) starting its journey by reviving one of the world's oldest functional beverage called Kombucha (a.k.a. booch), a sparkling fermented tea! We are now live with our D2C e-commerce website (https://www.shimmmi.com) for pan India deliveries along with actively seeking brand collaborations, offline events/popups, offline avenues such as HoReCa, Cloud Kitchens etc. Broadly, we have adopted the following model/route: D2C e-commerce native with omni-channel distribution strategy. To kick off execution, we plan to adopt slow but sustainable growth by focusing on one product category (limited SKUs) at launch time i.e kombucha. Shimmmi kombucha is all about better bubbles for body, mind and spirit. All our brews are super super low sugar (less than 1g per 100ml), low calorie, guilt free, and naturally carbonated that are meant to make your tastebuds go shimmmmmi with a rich, mouthful, complex-yet-subtle, sweet-sour taste profile like no other (credits: our deep curated shimmmix of botanicals and absurd obsession to make sure no artificial anything, no BS, no matter what!) Oh! Hell yeah! When you shimmmi with us, your health and happiness are not a tradeoff! Without a doubt, this bottle of fermented goodness is the best natural alternative to most of the colas, sodas, juices, energy drinks, mixers, and other fizzy drinks that are cluttering the new age consumer spaces with smart half truths (or lies)! Go shimmmi with 100% real wholesome, no BS booch, brewed with love & magic that brings back the joy of bubbly, anytime, anywhere, for everyone! It’s always the right time and right way to shimmmi! We can’t wait for you to find yours! We provide ability to shop. subscribe. build your own box @ https://www.shimmmi.com (And yes, we ship our booch in glass bottles and 100% plastic-free packaging) Growth Outlook As we gain sales traction and distribution / market momentum, we plan to curate and pump up our offerings and add / diversify categories that match our mission (for instance: aqua kefir, coconut kefir, tepache, select local / regional fermented / pickled / sun-dried preparations etc.), and are creating healthy alternatives to mass mainstream consumables (packaged food items, carbonated/non- carbonated beverages, alcoholic beverages, and many more with cleverly unclear labels, trade/marketing tricks, nutritional wellness gimmicks amongst others). We are open to seek any form of support in dealing with challenges and opportunities unique to similar startups, and proactively push forth for any leads/collaborations/conversations. Given the novel nature of products, and innovating and improving the underlying processes, approach towards market strategy and obsessed with unwavering mission to create super honest and clean challenger alternative brand in the much open white space in F&B space in India, our value chain will have ample opportunities for employment generation and wealth creation for multiple stakeholders involved. Know more about us at below website links: Explore Shimmmi About Us (Our Website)

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