FACETHOUSE PRIVATE LIMITED

In their own words

FACETHOUSE PRIVATE LIMITED is building a next-generation jewelry brand — INAREE — focused on delivering luxury-grade jewelry at accessible prices. Our mission is to democratize fine jewelry by using natural gemstones paired with silver, gold plating, and brass — offering a sustainable yet elegant alternative to expensive traditional jewelry. INAREE redefines luxury for modern consumers by combining authentic materials with contemporary design, ethical sourcing, and digital-first D2C distribution. We offer both solid silver items and more affordable brass-based designs, catering to a wide range of consumer preferences while ensuring long-term durability, value, and style. Our proprietary Minimum Sustainable Price (MSP) model ensures transparent, fair pricing without compromising on quality or design. By bypassing traditional retail and investing in digital storytelling and influencer-led marketing, we are creating a scalable, consumer-driven jewelry brand that resonates with India’s digitally savvy and value-conscious buyers. INAREE contributes to sustainability not just in material use, but in business design — creating employment for local artisans and enabling ethical luxury to reach the mainstream. With a clear path to scale across e-commerce, design, and manufacturing, we are positioned to become a defining voice in India’s new affordable luxury movement.

Written by the company on its public Startup India profile. Not verified by us.