FFD INFORMATION SOLUTIONS PRIVATE LIMITED

In their own words

Social media data can be an important source of insights into consumers that can be used to support marketing decisions. In contrast to more traditional means of gathering insights, social media data are freely provided by the consumers themselves, allowing marketers to hear the “voice of the consumer” directly. While social media data arises from users’ consumption experiences, the insights that it can yield about consumer preferences are particularly valuable for product innovation and development processes. Although it presents analytic challenges, social media’s unstructured nature allows such data to be used to inform product development decisions. We measurably improve brand’s marketing effectiveness by influencing consumer through a unique approach that blends predictive analytics, behavioural sciences, and data-driven ad tech. ACTIONABLE INSIGHTS: We have up to 1,25,000 data points on over 800 million individual Indian consumers. By combining these data assets with your own customer data as well as a proprietary research instrument, we build custom target audiences, which enable us to engage, persuade, and motivate individuals to act. UNDERSTANDING BEHAVIOUR: We use peer reviewed and proprietary models of behaviour, such as the OCEAN scale of personality, to understand the nuances of customers and their decision-making. This insight allows us to create individually tailored messaging that engages individuals based on their unique psychological profiles. MULTIDISCIPLINARY EXPERTISE: We have over 25 years’ experience in research and behavioural change communications. Our global team of PhD researchers, data scientists, psychologists, and digital marketing experts provide a holistic approach to exceeding your marketing goals.

Written by the company on its public Startup India profile. Not verified by us.