Fruits and Vegetables Card

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To introduce Fruits & Vegetables Card involving stakeholders Forethought Question What are ways to promote consumption of FRUITS & VEGETABLES involving each and every citizen of India? What are some of holistic ways which can benefits stakeholders (Farmers, government bodies, manufacturers, retailers, aggregators, service providers and consumers). Please refer picture below How a unified long-term sustainable strategies can ensures benefits for stakeholders so that a win-win for all?? Answer----- INTRODUCTION OF FRUITS & VEGETABLES CARD Flow-schema to introduce a business model to increase consumption of Fruits & Vegetables involving stakeholders Presenting a brief outline of a model to increase consumption of Fruits and Vegetables –Stakeholders perspective (Write-up and resources available for detail presentation)/ Amit Pandey Contact email: [email redacted] Introduction Instead wasting so much amount of food. My perspective is on how to reduce waste, the perishable/Non-perishable/canned foods/Junk foods which usually thrown away in bin due to out-of-date , over-production, this can be curbed, by introducing a counter sales promotional model to increase consumption of fruits and vegetables. How to make offers which can be replaced by a mutually dependent deals for the customers to create a good value, can be more customer-centric for a good reason involving stakeholders as beneficiaries. Objective of Research 1. To highlight the increase of use of fruits and vegetables. 2. To curb the menace of under- nutrition. 3. To encourage demand to farmers to produce 4. To make less dependent on junk food which will reduce bad food habits. 5. To increase competitiveness among categories, within producers or manufacturers products 6. To promote sales of manufacturers/Producers products 7. To create a common platform for all manufacturers/Producers/Service providers product by introducing a viral sales promotional plan. Conclusion With this promotional plan strategy a unified tactics can be made to try out different with products-categories and services. This can be a win-win strategy for manufacturers/Service providers and stakeholders to increase consumption of vegetables and fruits in an economical way caring environment and society. References 1. Joint WHO/FAO Workshop on Fruit and Vegetables for Health, Kobe, Japan, 1-3 September 2004. Promoting fruit and vegetable consumption around the world 2. FAO/WHO Expert Report on Diet,- Nutrition and the Prevention of Chronic Diseases September, 2003: Most people's diets still fall short of the mark: Increasing fruit and vegetable consumption becomes a global priority 3. Greater consumption of fruits and vegetables promoted by UN agencies- Low fruit and vegetable consumption increases health risks. 11 November 2003, Rome/Geneva: Greater consumption of fruits and vegetables promoted by UN agencies. 4. Verheul Koos , Rabobank: Press release 4 July 2013, Fruit & Vegetable consumption falls despite government efforts to promote health. 5. National Fruit & Vegetable Alliance Report card, 2010: National Action Plan to Promote Health Through Increased Fruit and Vegetable Consumption 6. Rekhy.R & McConchie R (2014).Peer-reviewed journal Appetite: researchers from the University of Sydney, 27 August 2017: Are worldwide efforts to promote fruit and vegetable consumption effective enough 7. Hartmana .H, Wadsworth Daniel .P , Patriciavan Suzi, Assema, Page Rachel : Volume 65, 1 June 2013. Psychosocial determinants of fruit and vegetable consumption among students in a New Zealand university. Results of focus group interviews Pages 35-42 8. Ahmed A. Alsunni, Ahmed Badar: Volume 10, Issue 2, June 2015, Fruit and vegetable consumption and its determinants among Saudi university students Pages 201-207 9. AMG Strategic Advisor: Shopper Response to BOGO/Free Promotions, February 2012 Promoting consumption of fruit and vegetables for better health. Have campaigns delivered on the goals? 10. Hudson Matthew : Updated October 10, 2017. Buy One Get One Free Sales Events 11. BBC Report , 6 April,2014 UK Supermarket 'Bogof' deals criticised over food waste 12. L. Montaldo Donna: Updated July 25, 2017, How to Save With Every Type of Grocery Coupon 13. harrison8bal: November 30, 2011 "Buy 1 Get 1 Free" - The Effective Psychological Pricing Trick 14. Golden Kenneth: Published on October 18, 2016 The Old Fashion Marketing Concept - The Lost Art of "Buy One and Get one

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