GLOBAL RURAL OUTREACH ORGANISATION LLP

In their own words

GLOBAL RURAL OUTREACH ORGANISATION LLP (GROO) is an agritech platform that enables farmers to rent farm machinery and access agricultural services on demand through a digital marketplace. The platform connects farmers with equipment owners, skilled manpower, heavy machinary owner and verified input suppliers in their local area, providing affordable, pay-per-use access to modern machinery and farming solutions. GROO also integrates AI-driven advisory tools, real-time weather updates, soil testing, and crop recommendations, helping farmers make data-driven decisions. By digitizing and organizing the largely unstructured rural agricultural service sector, the platform addresses key challenges such as the high cost of tractors and modern equipment, limited access to advanced technology, low productivity, and dependence on intermediaries. Through its transparent marketplace, GROO reduces middlemen exploitation, ensures timely access to equipment during critical farming activities, and brings advanced farming technologies to rural areas. By combining digitization, technology integration, and AI-driven insights, GROO improves operational efficiency, saves time, enhances farm output, increases profitability, and supports the modernization and sustainable growth of agriculture.

Written by the company on its public Startup India profile. Not verified by us.