GOKNIGHT INNOVATORS PRIVATE LIMITED

In their own words

Addressing the Challenge of Inaccessible Customer Data for Brick-and-Mortar Stores:Brick-and-mortar store owners face a significant challenge: lack of access to affordable, accurate, and real-time customer data. This hinders their ability to measure location traffic, build customer databases, retain customers, and increase visit frequency. Traditional advertising methods often fall short, proving unsuitable for small advertisers due to:High costs: Existing solutions are often expensive, making them inaccessible for many small businesses.Limited targeting: Traditional methods lack the precision to reach specific target audiences in defined locations.Complex implementation: Setting up and managing traditional advertising campaigns can be time-consuming and technically challenging for small businesses.Introducing Public Advertising Office (PAO): A Revolutionary Solution:Inspired by the transformative impact of Public Call Offices (PCOs) on communication, PAOs offer a revolutionary approach to location-based advertising. PAO empowers brick-and-mortar stores with:Low-cost advertising: PAO provides access to affordable advertising options in the form of images, videos, and surveys.Precise targeting: PAO leverages Wi-Fi technology to deliver targeted messages directly to potential customers close to the store.Real-time data insights: PAO captures real-time customer visit metrics, providing valuable data to analyze customer behavior and optimize advertising campaigns.Increased customer engagement: PAO offers free or paid Wi-Fi and data coupons, attracting customers and boosting engagement.Customer retention: PAO enables personalized communication with customers, fostering loyalty and encouraging repeat visits.GoKnight: Setting the Standard for Location-Based Advertising:GoKnight spearheads the evolution of location-based advertising (LBA) with its innovative PAO solution. LBA seamlessly integrates mobile device advertising with location-based services, reaching customers within a defined range (up to -65 dBm to -70 dBm from the access point). This technology offers several key advantages:Accessibility: LBA empowers local businesses to advertise their products and services at single or multiple locations, even with limited budgets.Effectiveness: LBA's precise targeting ensures that advertisements reach the right audience, maximizing impact and return on investment.Ease of use: GoKnight's user-friendly platform makes it simple for businesses of all sizes to set up and manage their LBA campaigns.By empowering brick-and-mortar stores with accurate customer data and effective location-based advertising tools, GoKnight is paving the way for a more connected and thriving local business ecosystem.

Written by the company on its public Startup India profile. Not verified by us.