HARITSROT LLP

In their own words

Haritsrot is a food innovation startup focused on transforming traditional kitchen ingredients into modern, convenient formats. Our flagship product, Liquid Hing, is developed directly from natural asafoetida (Hing) 0resin, offering a pure, effective, and easy-to-use alternative to conventional Hing forms. Traditional Hing available in the market is either powdered (often adulterated) or solid (difficult to handle and dose accurately). Haritsrot addresses these challenges by converting raw Hing resin into a stable liquid formulation that ensures consistent quality, improved usability, and better control over aroma and dosage. Our product retains the authentic flavor, aroma, and digestive benefits of Hing while eliminating common issues such as strong pungent odor, contamination risks, and inconvenience in daily cooking. Developed through focused R&D, our Liquid Hing is designed to be preservative-free, long-lasting, and suitable for modern kitchens, requiring just a single drop for effective use. Mission: To simplify traditional cooking ingredients through innovation while preserving their natural essence. Vision: To become a leading brand in functional and convenient food solutions for households and the food industry.

Written by the company on its public Startup India profile. Not verified by us.