HILLOCK DIGITAL PRIVATE LIMITED

In their own words

Company profile. MUMYU is all about mothers.MUMYU - FIRST ERGONOMIC START UP FROM HIMACHAL BY MOTHERS MUMYU is a Himachal based startup, for mothers by mothers. It’s the first ergonomic start up of Himachal, embarked on the journey to become the exclusive maternity brand of India and which is determined to create one of the biggest remote work force team of women in India. We have embarked on the journey to create the “freedom to work on my own terms” for our MUMYU partners located in 15 villages of Solan district and expanding every day. The inception of the idea of MUMYU was done in January 2018, when we conducted our first initiation meeting in Kumarhatti Solan with 19 women from near by 9 villages. We opened our workshop officially and registered it on 4th April 2019. FOUNDER - Shalini Sharma Directors - Shalini Sharma and Vinay Sharma ABOUT US: We are focussed exclusively on maternity wear/ nursing wear and infants essentials. We have designed these products after doing an extensive market research on 100 pregnant women of Delhi/NCR and realising that there is a huge gap between what Indian pregnant women want and what is available in market. Apart from from 2-3 international brands and lesser known domestic brands, there is no other option and all these brands manufacture maternity wear as their parallel product line and not the mainstream product. Whatever is available has been designed keeping fashion in mind and not the practical function of the attire. USP: We at MUMYU have invested ample amount of time to research and discuss about the needs of a pregnant woman and have co-designed these attires and products with mothers and grandmothers . You don’t need to be a fashion school graduate to understand maternity wear specifications, you just need to be a mother. For us the comfort and function of the apparel comes first. We understand our audience and customer very well . Indian pregnant woman either end up buying oversized clothes or compromise on her dignity by buying over expensive not so belly friendly clothes from foreign brands which are just a waste of money after the mother has delivered. There are many small things which the foreign brands have been ignoring while designing clothes for Indian market. Mothers are same every where, but every pregnancy is different. For example, lycra / crepe must be a very good choice for foreign mom, but not for Indian mom. Indian mothers prefer rayon, cotton and linen. Nursing wear is still a lesser sold apparel in garment industry because nobody fully explored this area to solve the problem of mothers. Brand sell Misery of the over worked and over exploited employees. We sell love and warmth of the empowered women who are smiling while making that garment which your baby is going to wear for the first time. It means a lot. We design and create maternity wear for Indian mothers who want comfort, function and also style. VISON AND MISSION Vision: We want to become the “GO TO” brand for maternity and nursing wear in India. If you are pregnant or have recently delivered, MUMYU should be your one stop shop. Mission: To make mothers Confident and empowered. Confident – How? Mumyu offers pre-natal and post-natal clothing/accessories for women and exclusive products for infants. Mumyu products are sustainable, comfortable and practical. We are striving to make Mumyu products affordable and accessible to mothers from all walks of life, to help them enjoy the most beautiful phase of their life. We have well researched what a pregnant mother or breastfeeding mother wants to look like and what are her specifications for her attire. We have kept that in mind and that’s how we make them feel confident. Empowerment – How? Each and every product of Mumyu is made by a mother. These are not just products, these are stories woven with love and warmth. Mumyu products are made FOR WOMEN, BY WOMEN WITH LOVE. The products are coming directly from the highly skilled women of Himachal Pradesh. The products are genuine and handmade. The mother/child wearing Mumyu clothing would be wearing warmth and positive energy hand woven by a mother in the foothills of Himalayas. You empower a woman and a family when you buy a MUMYU product. Women of Himalayan small town and villages are skilled. They make their own clothes. The skills of stitching, sewing embroidery, knitting and crochet are the most underrated skills and these skills are transferred here in foothills of Himalayas from generation to the other. These women do these tasks almost every day, either for money or out of love, but never get due recognition or appreciation. These women do not have the opportunity to showcase these skills and earn self-respect. We bring these talented women together on the Mumyu platform and co-design our products with mothers. These mothers have experience and an eye for perfection. They are very capable to create practical designs with dexterity

Written by the company on its public Startup India profile. Not verified by us.