House of Aethel Private Limited
Registered office as filed with the MCA.
Sectors as filed: Retail Technology
The website is as filed on the register. We have not checked that it resolves. Something wrong with this startup?
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Six things we look for on every startup: DPIIT recognition, a CIN, a website, a description, a logo and a funding signal. Not held here: Funding signal.
Location
Where this is
District
Noida
Uttar Pradesh
Startup India records the district. We do not have a street address for this company, and we will not invent one.
No point is drawn, because we do not have one.
The register records this company's district and nothing finer, so the district is what is drawn. No point is shown, because we do not have one.
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Geocode confidence: low
See all Noida startups on the map How we placed this startup
In context
What this startup amounts to
HOUSE OF AETHEL PRIVATE LIMITED is a Startup India startup we can place no finer than Noida district, which holds 10,942 startups in this snapshot. 232 of those startups are filed under Retail, 2% of the district. It carries no funding signal of any class, which is true of 10,088 of the 10,942 startups in Noida.
Every figure above is counted from the 2026-08 snapshot and is the same number the page it links to prints.
In their own words
House of Aethel is a niche men’s brand focused on the development of artisanal, high-quality products starting with natural fragrances and extending to allied grooming and lifestyle categories. The startup addresses the gap in the Indian and global market for men’s products that combine premium craftsmanship, health conscious formulations, and responsible consumption. The innovation lies in integrating a specialised technology layer with the physical product line. House of Aethel is developing a Large Language Model (LLM) dedicated to men, which will provide personalised guidance on grooming, fragrance selection, style, wellness habits, and daily decision making relevant to men’s lives. This AI enabled interface will use structured knowledge bases, conversational journeys, and user feedback loops to deliver customised recommendations, improve product discovery, and enhance customer experience at scale. The business model is digital first and designed for scalability through direct to consumer channels, subscription and refill mechanisms, and a structured community platform for men who value quality and craftsmanship. The same technology and supply chain framework can be replicated across multiple product categories and geographies without proportional increase in cost, thereby creating a scalable and defensible ecosystem. Sustainability is embedded by design through the use of natural ingredients where feasible, mindful formulations, and responsible packaging choices, along with an emphasis on durable, long lasting products that reduce waste. The startup aims to contribute to employment generation across technology, manufacturing, and design, and to support artisan clusters and specialised producers through stable, quality linked procurement relationships.
Written by the company on its public Startup India profile. Not verified by us.
The listing
What the startup says
- DPIIT recognition number
- DIPP248167
- CIN
- U20239UP2025PTC234152
- Incorporated (MCA)
- 2025
- Registered on Startup India
- 2026
- Self-declared stage
- Prototype
- Industry
- Retail
- Retail in Noida
- 232 startups
- District
- Noida
- State
- Uttar Pradesh
- Registered pincode
- 201306
- MCA status
- Active
- Company class
- Private
- Registrar
- RoC-Uttar Pradesh II
- Authorised capital
- ₹10,00,000
- Paid-up capital
- ₹1,00,000
Building a list? 10,942 Noida startups are in Explore, with website and CIN columns, the first 25 free.
Nearby
More startups near here
Other startups the register places in Noida, ranked by the evidence held on each, the same six things the dots near the top count.
Around it
The neighbourhood
This startup carries no locality line, so the district is the finest ring we can place it in.
All 10,942 registered startups in Noida are analysed in a 47-page report. About the report
Limits
What we do not know
- no funding signal of any kind
We have no liveness signal for any company on this site: no filings feed, no revenue, no check that the website still resolves. A startup existing here means a startup exists, not that a business is trading.
Is this your company?
Everything here comes from public government records. If something is wrong, the authoritative place to correct it is the Startup India portal itself, and we will pick the correction up on the next monthly snapshot. To flag an error on our side, use the report link or write to trust@indianstartupmap.com.
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