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Electronic Shelf Labels (ESL) Project DOULOS About Company From the start over 5 years ago, Syntax Tree has been specialized in ESL Research and development and internet of things, industrial IoT gateways. We offer e-paper and RF based solutions with reliable embedded software development. Our mission: Scan, connect, two way communicate, update are the four ways that describe our business. Vision: Our vision is to develop integrated solutions that address customer’s needs and to provide them with the best suitable solution for real time practice in the areas of display, RF based solutions and internet of things. Always thinking about new solutions. We believe dedication and professionalism still valued in highly competitive market. The team Management Vijay Chander Reddy Keesara: Co Founder and CEO at Syntax Tree Played key role in building platforms to facilitate growth and grew the company from ground to enable multiple functions and teams. Inclusive Leader with strong business acumen having 19+ years of experience working in various MNCs and start-ups like Telecom NZ in New Zealand and Paragon Solutions, StrategiesN, Synergies, in India. Several years of business experience in strategy, management, business development, due diligence, financial planning, operations management, expertise gained in multi-cultural environments and multiple disciplines across continents. Entrepreneur and Expertise in market research, Leadership skills in driving large teams & initiatives; management coach building business strategies. Excellent Budget & People Management skills in IT, Infra and software areas. Vijay Chander Reddy Holds a Masters Degree in Computer Applications from Osmania University, Hyderabad, India Bhaskar Reddy Kondapally: an Advisory board member at Syntax Tree, He had been playing a vital role since the inception of our company in advising, Mentoring and guiding us in appropriate direction in a regular intervals. Mr. Bhaskar Reddy started Creamline Dairy Products a first private diary industry in Andhra Pradesh in 1986 with three friends. Cream line sells milk and milk based products like yoghurt, curd, lassi, and ice creams under the brand name of Jersey, had built his company into a Rs. 1500-crore turnover firm in just over two decades makes a remarkable entrepreneurial journey. In the later years, he successfully led the team in establishing Milk Chilling Centers & Processing Centers across Southern India. “Round the clock Milk Parlors” and “Mobile Milk testing Centers”, the first of their kind in the modern dairy industry are his brain Childs. Sudharma Damgatla: Co Founder and CTO formed Syntax Tree. To build a highly efficient display and RF based solutions. He assembled a highly competent team. And succeeded in building a company from ground up through final product development. Before forming Syntax Tree, he was an accomplished engineer/architect instrumental in developing technology for the Wi-Fi, BT and sensors Integration to Mobile Platforms at Renesas, Broadcom Corp. During his 15 years journey as Embedded Software Engineer he was involved in developing messaging framework for Nokia Mobile platforms, Nokia Configuration Tool, Device Driver Development for Navionics Navigation platforms. He was instrumental in conceptualizing new technologies. Sudharma holds a Masters Degree in Computer Science from Osmania University, Hyderabad, India. Ravi Teja: Senior Engineer. Has over 3 years of experience in embedded systems and is a power electronics expert who is responsible for HW and peripheral interfaces and also involved in RF development. Ravi holds an M.Tech from VIT with power electronics specialization, Vellore, India. Product Description: Description: Syntax Tree offers Wireless ESL system which acts as an electronic pricing label, it is based on Ethernet connectivity and uses RF transceiver with 802.15.4 protocol for updating the information to be displayed to customers. It is low powered, reliable hardware and software. It is divided into two parts ESL Device and ESL server. It helps you to create your own distinctive retail environment. It provides advantages in cost, performance, power consumption, coverage. It can be used in industries such as retail, pharma, electronic shops, jewelry, home appliances, and food shops. Highlights 1. Centralized control from Point of sale 2. Low power consumption(long lasting battery > 7 years) 3. Bi-directional communication thru base station 4. Highly flexible in display content 5. Easy integration with existing infrastructure of stores 6. Fully graphic – E-ink displays – paper like, Red color 7. Three sizes – small, Medium, large 8. NFC Label 9. Flexible content management 10. Adaptation with existing store backend system 11. Adaptation with existing store backend system ESL Advantages Our ESL helps you by automatic updating of items price. It improves your customer experience, cost effective than manual pap

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