INTRACXN SPORTS PRIVATE LIMITED

In their own words

Dugout is building a first-of-its-kind Fan Identity platform that transforms sports fandom from passive consumption into an active, participatory, and identity-driven experience. Today, most sports platforms are centered around delivering information—scores, updates, and statistics. However, sports fandom is deeply rooted in emotion, identity, and real-time interaction, which remains largely unaddressed. Dugout solves this by introducing a fan-first ecosystem, where users build a dynamic identity based on their loyalty, knowledge, and instincts, and actively participate in the game through predictions, reactions, and community engagement. A key innovation in Dugout is the integration of an AI-powered conversational and contextual engagement layer for sports. Instead of static consumption, fans interact with the platform through: • AI-driven match insights and summaries • Context-aware prompts and interactions during live matches • Conversational experiences that mimic real fan discussions This effectively creates a digital layer of intelligence and conversation on top of live sports, making the experience immersive, personalized, and interactive. Dugout also introduces a multi-layered fan experience model—combining identity, involvement, social presence, and information—to create a new category of sports engagement where fans are not just viewers but active participants. Additionally, Dugout unlocks significant opportunities in the sports creator economy. The platform enables content creators, micro-influencers, and fan communities to: • Build and showcase their fan identity and credibility • Create interactive, real-time content around matches • Monetize through brand collaborations, sponsored engagement campaigns, and creator tools This creates alternate earning opportunities for creators, moving beyond traditional content formats into engagement-driven and interactive monetization models.

Written by the company on its public Startup India profile. Not verified by us.