IRIS AND IVORY VENTURES
Gurugram, Haryana
In their own words
Iris and Ivory Ventures is building a differentiated pet-care brand by combining fresh food principles, convenient portion-based packaging, transparent consumer communication, and a community-led direct-to-consumer model. The startup’s first brand, The Sniff Society, focuses on freshly cooked and sealed pet food products that are designed for modern Indian pet parents who seek healthier, safer, and more convenient alternatives to generic packaged pet food. The uniqueness of the startup lies in its approach of creating fresh, ready-to-serve, preservative-conscious pet food in practical pack sizes, supported by clear storage instructions, ingredient communication, and responsible branding. The company is also building a scalable pet-care ecosystem that may expand into treats, wellness products, accessories, and pet-humanisation categories. By combining product innovation, consumer trust, digital ordering, feedback-led development, and community-based distribution, Iris and Ivory Ventures aims to create a modern Indian pet-care brand suited to the needs of urban and semi-urban pet families.
Written by the company on its public Startup India profile. Not verified by us.
What the record says
- DPIIT recognition number
- DIPP266067
- Registered on Startup India
- 2026
- Self-declared stage
- Prototype
Where this is
District
Gurugram
Haryana
Startup India records the district. We do not have a street address for this company, and we will not invent one.
No point is drawn, because we do not have one.
Geocode confidence: medium
What we do not know
- no CIN on file, so no company-registry record is linked
- no incorporation date
- no funding signal of any kind
- no address beyond the district
We have no liveness signal for any company on this site: no filings feed, no revenue, no check that the website still resolves. A record existing here means a record exists, not that a business is trading.
Is this your company?
Everything here comes from public government records. If something is wrong, the authoritative place to correct it is the Startup India portal itself, and we will pick the correction up on the next monthly snapshot. To flag an error on our side, write to trust@indianstartupmap.com.