IRO IRO

In their own words

We are a zero-waste lifestyle and fashion design collective based in Jaipur. With the aim to push innovation in upcycling, every year we create a collection to tell a unique story about the unseen and under-appreciated anthropogene. We create elevated clothing and textiles from waste, (and in the process of upcycling, utilize crafts and knowledge indigenous to India), that are highly functional, designed to last and communicative legacies for our patrons. In pursuit of a fairer and more transparent fashion industry and to build camaraderie, we collaborate with other businesses to upcycle their waste into functional art pieces (fashion and interior) and help them go circular. We have collaborated with Calico, Japan; Matter prints, Singapore; Doodlage, India; Cotton Rack, India; The House of MG, India, among others. Collaborations are impactful in advocating responsible design and give our artisans and us an opportunity to practice and keep defining what a refined fabric is when it is made from waste. So far we have upcycled about 5 tonnes of waste off-cuts into handcrafted fabrics saving 100 tonnes of CO2 from entering the atmostphere over the past 2.5 years and generated work for 20 artisans based in a village near Jaipur, and sold about 80% of it. With every collection, our objective is not to achieve scale but to attain prosperity throughout the value chain because “the next big thing is lots of small things.” Quality + design + upcycling builds a unique value proposition within a craft, allows a craftsperson to dictate their wage instead of accepting a barely minimum wage given to them and creates quality income opportunities in villages. Taking developmental opportunities to artisans prevents migration, ensures a good quality in not just the products we create but also in the lives of the people who make these products. We design multifunctional products to provide to our customer the power of having multiple styles in their one purchase. So, whenever you invest in an IRO IRO product, you’re not just buying a product, you’re contributing to a revolution-all whilst expressing your personal style!

Written by the company on its public Startup India profile. Not verified by us.

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