ISTORIA LLP

In their own words

Istoria is a story-first marketing agency that partners with startups, early-stage businesses, and established small enterprises that have not yet invested in structured marketing. Founded by a core team of founder, Greg Kenary Mathias and co-founder, Grenvil Noronha, Istoria addresses a critical and underserved gap in the Indian small-business ecosystem — businesses that have outgrown word-of-mouth growth but cannot yet justify hiring traditional, large-format marketing agencies or building in-house marketing teams. Headquartered in Bengaluru, Karnataka, with active service operations across Mangaluru and Bengaluru, Istoria delivers integrated marketing solutions that combine strategic brand storytelling, performance-driven campaigns, social media management, and search engine optimisation. The agency operates on a dual revenue model: direct in-house client engagements under the Istoria brand, and a parallel partner-channel that supports larger marketing agencies and consultancies through backend service delivery. Istoria also runs a dedicated service vertical, PurposeInk, designed to deliver productised marketing services to non-profit and NGO clients, enabling social-impact organisations to access professional marketing capability at accessible price points.

Written by the company on its public Startup India profile. Not verified by us.