Kaahini Designs Private Limited

In their own words

Indigenous art is about connection – to nature, to one’s place and oneself. When you think about your grandparents, I’m sure you remember things that once had a role but now are far beyond utility. They were the possessions that we used to embody memories, to mark the essential landmarks of life, to show something about who we are. Today we are surrounded by mass-produced items, with the focus on production being so quick and cheap that the products end up being extremely impersonal. A significant proportion of those working in the folk art sector are approaching retirement and many are not currently undertaking activities to pass along their skills, either due to a perceived lack of opportunity or the practicality of balancing the running of a small business. There is also an ongoing challenge of encouraging the younger generation to see traditional crafts as a viable path – which it is – and one that can provide a varied, stimulating and rewarding career. With Kaahini, we aim to empower the folk artisans, to be able to create modern relevant designs while still maintaining authenticity to their craft. This helps us in bringing the age-old folk art into today’s context providing more personalised and sustainable value to the consumers and reviving the industry providing a viable source of income to the artisans.

Written by the company on its public Startup India profile. Not verified by us.