APNA ARTIST

In their own words

Introduction It is an entertainment application that provides social media, artist management, and event management services. APNA ARTIST is a media platform for artists to share their work on the platform. APNA ARTIST helps users create short-form music-focused videos to gain attention from all sources, including other people of the same category and some popular brands, to help the users launch their career or get it to the next level. This platform is useful for professional artists, upcoming artists, and newly trained artists alike to showcase their talents. Problems 1. People cannot book artists for home functions and live events without transparency, as they have to pay broker fees and hidden charges for the same. 2. Advertising campaigns can be big enough to make a hole in the pockets of people and businesses. 3. Although online entertainment has become more budget-friendly than before, it is still not affordable for a huge customer segment. 4. Live concerts are fun to enjoy, but not everyone can reach the events, and expensive concerts are just out of the league for many. 5. People do not have many platforms (if at all) to share their stories, imagination, or advice through words. 6. Employment generation for the youth is a real challenge as the population is growing and jobs are getting more competitive. Solutions 1. We enable people to book any individual or professional artist with absolute transparency. 2. We provide advertising to businesses and individuals at an affordable cost. 3. We are making entertainment accessible for everyone by providing it free of cost, i.e. without upgrade charges or premium content. 4. We enable you to enjoy live concerts of our artists 24*7 from the comfort of your home. Now you can enjoy live concerts with your family and friends on your TV with our application. 5. Artists and users can reach out to a wide range of audiences by blogging on the platform. 6. We aim to help the youth in employment by helping them earn with our entertainment platform. Services 1. We help you book professional artists without fees, whether brokerage or hidden charges. 2. We provide budget-friendly advertising to businesses as well as individuals. 3. We help you get entertained without any cost burden. 4. We are going to present a digital way of enjoying live concerts from your couch. 5. We provide you with current updates, stories, blogs, and Bollywood, sports, and health news. 6. We help the young generation create employment for themselves. Timing As a lot of things are going digital with time, especially after the pandemic, we believe that it can be fruitful to tap this market now before we get late to the party. Making the right decisions at the right time is one of the keys to our success, and this is the right time to go for this opportunity. Target audience our target audience is: • The youth, primarily the age of 16 to 25. • Others, including grown-ups, manufacturers, and other corporations. Founder's Story I was born in Lumding Town, a musical place in Assam, which made me passionate about Music. In 2013, I started DJing as a professional. DurI found many challenges in getting events and shows during my career, brokers charging a hefty fee were the only way to get shows. It also meant that users also cannot get artists without brokers. This made me work to break the broker chain for both sides. I believe that this is a unique plan, and things are going in order so far. Competitive advantages 1. Creating huge employment opportunities. 2. We are the first one to provide payment transparency. 3. Providing low-budget advertising opportunities with professionals. 4. Providing one-click artist and event bookings. 5. Providing entertainment at no cost for a lifetime. SWOT Strengths: 1. The Founder has a background in software development. 2. Wo does not face strong competition from big players so far, which will not create unnecessary trouble shortly. Opportunities: 1. Digital services are rising faster than ever before, and we can benefit by tapping customers while moving with the flow. 2. Because unemployment is high, it is easy to attract youngsters to earn from the platform Team and key roles Raju Sharma (also known as DJPritam India) • after completing his Graduation, he is pursuing his MBA Global • He has developed strong skill sets in DJ, Music Production, hardware and networking, Adobe XD, Adobe Photoshop, and Graphics. • He is the Founder of Apna Artist.

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