KALASANSKRUTI COIR PRODUCTS PRIVATE LIMITED

In their own words

With Our Startup We are going to be a Bridge Between Traditional Coir Products Making System to morden Revolution Through Technology Intervation With an artificial Intelligence and it helps to Remove loops in system from automatic service forever. As previous manufacturing process so lengthy and tidy and now we can move them to maximum automation with new machinery and intervation of artificial Intelligence .The history of Coir and its association with the state of Kerala dates back to the 19th Century. Sandwiched between the Western Ghats on the east and the Arabian Sea on the west, Kerala is one of the most beautiful States in India. A tropical paradise of waving coconut palms and wide sandy beaches, this thin strip of coastal territory slopes down from the mountain ghats in a cascade of lush green vegetation and varied fauna. One of the most commonly seen tropical trees in Kerala is the Coconut tree. In fact, even the name Kerala (Kerlam in Malayalam) is derived from this tree (“Kera” in Malayalam language means Coconut and “Alam” means Land, thus Keralam = Land of Coconut). Everything from Kerala’s culture to its dishes is evolved around the Coconut tree. Coir fibre comes from inside the coconut shell and is a natural byproduct of the processing of coconuts. The coarse, strong fiber is used to make rope, floor mats, brushes, mattresses, and, for the past 20 years, landscape mulch. Coir is an outstanding substitute for cypress mulch or peat moss because: (1) it is a renewal resource, unlike peat and cypress; (2) its harvest does not cause environmental damage, as does peat mining; and (3) it does not contain disease organisms that can be transmitted to plants. Coir mulch has other advantages. Because it both holds water and drains well, coir mulch helps moderate moistures levels in the garden. It also moderates soil temperature, cutting temperature fluctuation in half. Like any good mulch material, coir helps control weeds, but it lasts up to three years, a lot longer than mulch from newspaper, straw, or grass clippings. Coir (pronounced COY-er) comes from coconuts. It's what makes up the fibrous husks of the inner shell of the coconut and is used for all sorts of products, including rugs, ropes, brushes, and even upholstery stuffing. You're probably most familiar with it as those stiff, scratchy doormats and the fibrous liners used in hanging baskets. Coir is very rot-resistant, making it perfect for outdoor products. It is also becoming increasingly popular as a potting mix and organic soil amendment. For a coconut by-product, coir takes a good amount of effort to get to market. The outer husks are soaked until the fibers can be separated and then cleaned. Then they have to be sorted and graded by size. Dark brown coir is from the familiar mature coconuts, but there is also a white version. White coir is from immature, green coconuts and is finer and softer. Some manufacturers also dye the fibers. Coir goes by many names. You may find it labeled as coir-peat, coco-peat, coir fiber pith, coir dust, and other similar-sounding brand names. Horticultural coir is a peat-like substance that is used in gardening and agriculture. It is made from the pith found between the fibers. The coir pith gets washed, heat-treated, sieved to remove large particles, and graded. Very often it is compressed into blocks or bricks, which need to be soaked before using. You may also find bags or bales of coir. They can be hard to locate, but as coir becomes more mainstream, it should become more accessible and affordable. Today’s digital technology has opened a broad spectrum of avenues for marketing in the form of electronic, print, online, mobile, and video advertising. Startups more than ever need to be adept at creating innovative marketing plans, placing advertisements, and letting people know the worth of their products or services. To put it simply, a good marketing strategy has vision, mission, and business goals. It should be able to explain the position and role of a business’s products or services in the market. Proper marketing strategy fundamentally entails efficiency with which customers are approached and encouraged their future loyalty towards the product or service. Technology giant Apple Inc. is successful because of its unique marketing strategy that makes its products user friendly and highly intuitive. Steve Jobs had the vision that people will not use Apple’s products, they will experience them.

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