KANARI NUTRITION PRIVATE LIMITED

In their own words

Supply6 is a lifestyle nutrition brand that conveniently makes healthy foods and supplements a part of one’s daily routine. Supply6 would be marketed to everyone who is currently not an active target market for other supplement companies. To ensure convenience and reducing time, Supply6 crafts personalised supplement bundles, based on one’s fitness goals and aspirations, all while keeping in mind their individual lifestyle and dietary patterns. Supply6 supplements would imbibe authenticity (primary concern in India) personalisation, great taste (Indian’s love to satisfy their taste buds) and affordability. The web application would have an interactive questionnaire, to assess different lifestyle parameters, to ensure the best bundle is crafted for each one of them. One of the Interesting target groups are active teenagers, who not only in India, but around the world are not currently an active part of the marketing plans of supplement companies. 13-18 being an important time period in one’s young age, Supplements are important, especially with the current dietary habits of the young millennials. Supply6 would essentially go on to build a D2C brand, offering a complete ecosystem of health supplements for different age groups, lifestyles or goals. Currently, the Indian supplement industry is plagued by counterfeit supplements (roughly 80% of the total market; some market sugar powder as whey protein). As majority of Indians required some form of health supplement, Supply6 would be filling that gap.

Written by the company on its public Startup India profile. Not verified by us.