KASAVA LIFESTYLE PRIVATE LIMITED

In their own words

KASAVA Life Style is a multi brand retail company in Personal care and apparels. KASAVA will have multi brand stores in Cosmetics & Apparels with a high focus on E-Commerce & retail. It is going to ensure the PREMIUM brand presence in Modern Trade, General trade with Shop in Shop and Branded stores in Indian market. The global cosmetics industry has changed dramatically in the last decade thanks to the rise of social media and the demand for online beauty retailers. Consumers are buying beauty online at a rapid pace, with an annual sales growth of 11.5% in the US alone. On and offline, skincare remains the top beauty category globally, with a 36.4% market share, while China dominates the entire beauty eCommerce market, taking in an 18.1% share of all online cosmetics sales worldwide. As the international cosmetics opportunity continues to outstrip domestic demand, selling online in international markets has never been more attractive. However, selling beauty online is not the same as selling apparel, so retailers need to consider issues such as the threat of counterfeits and the need to protect the brand experience across borders. The emergence of the cross-border, direct-to consumer model has addressed many of these challenges, allowing brands to guarantee the integrity and quality of the brand experience. Kasava Lifestyle aims to develop new turnkey e-commerce platform and services offerings meant for elite group as well, by establishing a multi-cosmetic brand hub (National and International). Its new e-brand success solution is developed to be an all-in-one product for brands to get online and off-line, as well. Such solution fits nicely in the Indie Beauty Space where value added services can also be included.

Written by the company on its public Startup India profile. Not verified by us.