LABEL IRA

In their own words

Our women led brand KairabyNikita under our firm name Label IRA is a start up in 2021 by Nikita Gupta and Payal Gupta. Our website is www. kairabynikita.com and Instagram handle is @kairabynikita where in you can find our our product details and also place an order ! KairabyNikita brand is involved in using innovation techniques for creating naturally crafted garments out of natural dyes without the use of any artificial colours or synthetic mix in the garments. Customers today are not able to differentiate between natural dyes and low quality synthetic garments ( harmful to skin in comparison with natural colours) as compared to natural block prints handcrafted by our artisans in strict quality control. Label IRA ethos are to create / manufacture natural dyed colour block printing clothing directly working with artisans in Rajasthan and improving and innovating the products to create a niche segment of block printed garments for consumers. As an example - the Shrug is a innovative new product which has been made by KairabyNikita by innovating the process around manufacturing and marketing creating a huge brand awareness for the benefits of our customers. Label IRA launched its products in 2021 under brand name "Kaira By Nikita " and created a innovative marketing and engagement with its customers promoting naturally crafted garments which are modern but yet traditional. Our followers have now grown to 15,000 on Instagram alone in a short span of time this year. We have been involved in generating huge potential for employment of our artisans, manufactures, marketing and logistics companies like courier. We aim to further expand manufacturing facilities which will cultivate a huge potential for employment ( direct and indirect) and huge wealth creation. Our Sales so far have proved the business model to be successful and hence wanting to expand further.

Written by the company on its public Startup India profile. Not verified by us.