MERRIANT FASHIONTECH PRIVATE LIMITED

In their own words

Hair Extension manufacturer - Onl Vertically Intergated Company in India 1. Employee Strength -105 Inhouse+120 External to factory. 2. Have you embarked on types of Innovation/Application of Innovation/diversification of your Products/ service? If yes, explain with brief details of its impact a. The industry requires chemicals for treatment of finished hair – We have been able to develop the chemicals inhouse b. We are selling directly to the enduser of the destination country- On our ecommerce portal www.onelifehair.com the hair stylists can also enroll themselves and get a portal for themselves while being able to access the entire inventory of ours without having to buy the same. c. All machineries and equipment involved in the manufacturing have been produced in the country locally. 3 . What is the opportunity size and target group of your business As can be seen from the 10 yrs financial projection workings, the opportunity size can reach upto 200 Tons while with the limited finances have projected upto only 30 tons (Revenue of 648 Crs INR). Since the raw material generated in the country is to the tune of 200 tons, The opportunity size is nearly 7 times our conservative projections. The target group are younger consumers ( ladies) in latin America , US and African countries. We have already created a strong marketing base in Latin America ( Brasil and Paraguay). 4 . Background of core management and what makes the team uniquely qualified to run the business ? a. Subhro Sengupta – An IIT n IIM Grad Has been working in the manufacturing industry for 20+ yrs in Oil ,n Gas , Paints , Tobacco ,robotics and automation ,foods etc , has a thorough knowledge on the good manufacturing practices and HR development. Further while working for large corporate houses has got comprehensive exposure to business management. The vast and varied experience provides an edge in technology transfer and factory setup activities irrespective of the industry. b. Ambarish Roy – An ex Banker has 10+ years of hands on experience in marketing and has commendable PR Skills.Ambarish strives to operate from the sellers countries and thus creates an direct Factory to Enduser Link , which provides a great comfort level to the customers. The combined effect of the two above added to the cost advantage we inherit provides a unique combination to take the business to heights. 5. What is the Uniqueness /Innovation of the product /service and market value proposition ? Uniqueness: This lesser known industry in India has a huge endowment inherent in the population .The world uses this as raw materials to produce the finished products costing 3 to 4 X the raw materials costs. We are trying to stitch together and ecosystem to use the country’s endowment and contribute handsomely to the GDP. Value proposition : 1. Make in India – The country to be the leader in Exports of Hair extension to the world. 2. Employment Generation – To 7000 + in 10 yrs . 3. Create micro entrepreneurs. 4. Bring USD to India. 5. Channelize the unorganized sector of exports of raw materials. 6. The present value of the organization is INR 1200 Crs +. 7. How do you maintain the balance between your personal life and working life? At the one year stage not many hierarchies has been created . However we try to be totally committed to the work at office and from home also ( since dealing with western world) at one end and spend time with family as they need me ( I also teach my son and daughter , son being in Class XI). 8 What is your Business vision and how you're charting the plans to achieve it? The vision of the company is to create an industry (not a single company) for manufacturing of hair extensions for exports. The approach : a. The village centers where we train the ladies hands on shall ensure a captive source of raw materials. b. We are constantly trying to create micro entrepreneurs in the above centers , that they can buy the materials from the market and sell to us . c. Constantly upgrading the product lines to match the world market. The work involves extensive training skills , equipment and chemicals plus the technology. d. All the workforce are from villages whom we pick up and drop from and to at their doorsteps. e. We also constantly engage with other chemicals and small machine manufacturers to develop the ecosystem. 9 How do you approach leadership? How effective is your prescribed path? What is your style of working that can elicit the best from your subordinates? Leadership for me is 1. Train People. 2. Give time to understand the output desired 3.Let them acquaint themselves to the organization’s nuances 4. Monitor their results 5. Take corrective action on those who does not fall in line with the company vision.6. Enable with the ones who meet expectations. 7. Delegate my present works to successful ones and move forward,

Written by the company on its public Startup India profile. Not verified by us.