MIVAAN FASHIONS LLP

In their own words

Beyond Formals is a premium Direct-to-Consumer (D2C) brand that focuses exclusively on formal wear for women, combining power dressing, comfort, and inclusivity. The brand was born out of a clear market gap in India, while men have abundant options for suits, blazers, and corporate wear, women’s formal wear choices are fragmented, limited, or often compromised between ethnic attire, western casuals, or overly rigid office clothing. Our mission is simple yet powerful; to empower women with formal wear that enhances confidence, supports ambition, and transitions effortlessly between work and life. The Beyond Formals product line - which includes blazer suit sets, co-ord sets, trousers, blazers, dresses, and bustiers - has been carefully designed to help women look stylish, professional, and comfortable. Our design philosophy revolves around “From Boardroom to Brunch”, ensuring that our clothes are not only for 9-to-5 corporate settings but also versatile enough for after-work events, networking, and social gatherings. Key Differentiators: 1. Women-first focus - Designed exclusively for women with inclusive sizing. 2. Made-to-order model - Sustainable approach that reduces waste and ensures personalised fit and quality. 3. Versatile styling - Pieces that work in offices, events, and casual occasions. 4. D2C digital-first approach - Shopify-based storefront with seamless COD/prepaid options and WhatsApp personal engagement. 5. Premium positioning - Average Order Value (AOV) of ₹4,000-₹7,000 with best-sellers like Power Suit Sets and Blazer Dresses. Since inception, Beyond Formals has gained strong traction among urban professional women, entrepreneurs, and ambitious students, establishing itself as a niche but rapidly growing player in India’s fashion market.

Written by the company on its public Startup India profile. Not verified by us.