Mooie Me India Private Limited

In their own words

Mooie Me has incubated India’s first Advanced Holistic Orthodontic Super Specialty in the field of Dentistry. Our company focuses on treating patients who are diagnosed with mal-positioned jaw, bite and teeth alignments called Malocclusions. The treatments are lead by three forms of treatments - Oral Braces, Oral Invisible Aligners and Cosmetic Surgery. Malocclusions are currently found in 40% of the Indian population. If not treated they can lead to functional issues that impact oral and digestive health. They also impact one’s physical well-being, resulting in loss of self-esteem which lead to social and psychological issues. The demand of Orthodontics in India is rising quickly at a CAGR of 25%. Indian dentists have treated over 1 million Orthodontic cases across India in 2021. By 2030, India will treat over 6.2 million cases. The Orthodontic services market will generate revenues over $ 3 billion by 2030. India and China will be the largest Orthodontic services market in the world, overtaking US and UK. In traditional Orthodontics, treatment outcomes are dependent on the capability, knowledge and experience of an individual Orthodontists or Dentist. In modern Orthodontics, there is a paradigm shift in enablers; which include a. Control over material science b. State-of-the-art diagnostic capabilities supported with technology c. Teeth alignment software solutions d. Determining the right course of treatments with accurate timelines e. Implementing the outcomes based on predictive data Our business model focuses on four main goals 1. Offer the best suited Orthodontic treatments that deliver consistent long-term results; focused on deep diagnosis, overall oral health and aesthetics. 2. Protocol driven and technology enabled Orthodontic treatments driven by our Centre of Excellence. We focus on improving and standardizing the quality of treatment outcomes. Treatments and outcomes that match best-in-class global standards. 3. Improve the consumer experience and engagement process; adding digital convenience and proactive patient lifecycle management. 4. Focus on converting working Orthodontists to entrepreneurs through the Mooie Me franchise model.

Written by the company on its public Startup India profile. Not verified by us.