NAANRO TECH PRIVATE LIMITED

In their own words

Naanro Tech Private Limited is a technology-driven e-commerce startup building Miraahe.com, a digital-first platform that connects India's traditional artisans directly with domestic and global consumers through a transparent, scalable, and technology-enabled marketplace. The company aims to preserve India's rich heritage of handcrafted ethnic fashion and jewellery by eliminating intermediaries and creating sustainable livelihood opportunities for artisan communities. The platform initially focuses on premium handcrafted sarees and ethnic wear, with plans to expand into apparel, fashion accessories, home décor, and handcrafted jewellery. By leveraging digital commerce, data-driven demand forecasting, and an asset-light supply chain, the startup enables artisans to access wider markets while ensuring consumers receive authentic, ethically sourced products. A key differentiator of the startup is its use of technology to provide digital product traceability and provenance, allowing customers to verify the origin, craftsmanship, and maker behind every product. The platform also intends to implement digital product passports and intelligent demand forecasting to improve inventory planning, reduce waste, enhance supply chain efficiency, and build consumer trust.

Written by the company on its public Startup India profile. Not verified by us.