NAMHYA FOODS PRIVATE LIMITED

In their own words

Brand Overview: Pink soul aims to develop a space of self sufficient nutrition in indian households. Idea is to go back to the roots and eat a balanced diet and use indian herbs as a regular regime in the diet, much away from the fad diet space seen today (Of olive oils, avocadoes , quinoa etc) The brand will venture into organic herbs, Home made ayurvedic Nuskhas and Organic Tea and spices Idea is to replace the conventional healing processes (through allopathy ) to preventive measures for organs and the overall health of the human body with long forgotten indian ingredients like turmeric , ashwagandha etc. We are into ayurveda based tea and herbs( indian origin). The name pink soul of the brand refers to the foods that give a wholesome life experience ( keep the organs and hence mind and body healthy aka pink) Products in phase 1 Kashmiri kahwa Herbal Teas Organic Spices Ayurvedic herb based Remedies Brand Tonality: The tonality of the brand is subtle, soothing ( pastel shades to be used) and should resonate with pink of the name pink soul Target audience Online buyers of health products, both in India and outside( people who have inclination towards yoga etc) and are conscious about health and the remedies. Idea is to attract the youth ( 25-35) towards the brand and not make it cliche organic brands ( who use plants, green colour and earthy brown based tones) Challenge is to keep the brand peppy so that the young audience can connect to health foods in an interesting way. It should give a feel of ayurveda, indian Ness and herbal since it is going to target the audience globally where yoga , ayurveda and indian herbs are on a boom

Written by the company on its public Startup India profile. Not verified by us.